Media Director

At Haberman, we believe great marketing and communications can make the world better.

For more than 30 years, we’ve partnered with pioneers—organizations tackling some of society’s biggest challenges in health, sustainability, food, agriculture, education, financial wellness, and social impact. Our mission is simple:

To tell the stories of pioneers making a difference in the world.

Haberman is seeking a Media Director to build on our current momentum in taking our integrated service offering to the next level. Our audience-first paid media approach has been elevated as a priority for the agency in recent years. It has been proven by remarkable business outcomes, also powered by a robust test & learn structure. Paid media continues to be a priority for the agency and is ripe for continued innovation to drive business outcomes and operational efficiencies as the broader landscape of consumer behavior, AI evolution and the agency model continues to change.

This critical leadership role will further deepen our ability to deliver clear investment returns to clients, build and nurture a high-performing team, and lead the roadmap to incorporate AI into our workflows and agency offering in the right ways. The leadership for this role does not end with the media team itself, as integration with creative, influencer & PR capabilities are a core part of how we drive business results.

This connectivity deepens the insights we derive from paid media to inform our test & learn flywheel and scale optimizations for greater returns.

The Media Director will lead and inspire an already robust + still growing and diverse team, while guiding Haberman media capability evolutions, including recommendations for investments to create competitive advantages for our mission-driven clients. You will help sharpen the questions we are asking and the opportunities we pursue as a key member of a highly engaged, fun team of experienced marketing leaders.

You inherit a core legacy strength in PR, a newer but increasingly powerful test & learn approach to continuous ROI improvement and an eagerness to fully realize the promise of our audience’s insight-driven approach to media and creative.

You’re just as eager to apply proven principles and approaches you’ve seen work countless times to grow brands, as you are to evolve the playbook alongside the industry. You’ll expand our connections to technology, AI and publisher innovators to help our team learn + solution faster and clients adopt best practices and new opportunities at pace.

• Sharpen and evolve our audience-first media solutions (traditional and digital) to serve and stay ahead of client challenges and business needs – planning, measurement strategy and enablement, buying, optimization and reporting
• Lead a team of planners and buyers to deliver integrated media plans that drive business outcomes for clients, and personally lead connection planning for select clients
• Speak the language of senior clients and their investors – articulating Haberman recommendations and then communicating results in ways that project and clarify brand, financial and sales outcomes – not just media metrics
• Collaborate across Haberman owned and earned teams to ensure paid is coordinated for the greatest investment returns with owned and earned efforts
• Enhance the Haberman way of audience planning and engagement to uniquely provide our creative teams better strategic and executional direction, resulting in better returns on client investments
• Evolve the Haberman Ad Tech stack and our data and measurement partnerships – managing the people, process and technology investments to create a truly superior offering for Haberman clients
• Partner with our AI investment arm to…