Digital Marketing and Communications Specialist

Digital Marketing and Communications Specialist

We’re looking for a results-driven Digital Marketing and Communications Specialist to lead online campaigns that grow our brand, engage audiences, and drive conversions. In this role, you’ll plan, execute, and optimize marketing initiatives across SEO, paid ads, email, content, and social media. You’ll collaborate with sales, design, and product teams to ensure consistent messaging and measurable results.

• Plan and manage digital campaigns across SEO, PPC, email, social media, content marketing, and display advertising.
• Collaborate with stakeholders to define campaign goals, budgets, KPIs, and timelines.
• Conduct keyword research and competitor analysis to grow organic traffic.
• Optimize website structure, landing pages, and ad creatives for maximum ROI.
• Manage paid ad campaigns (Google Ads, Facebook, Linked In, Instagram, etc.).
• Track and analyze campaign performance using Google Analytics and similar tools, delivering regular reports and insights.
• Oversee the editorial calendar and ensure on-brand, optimized content across digital platforms.
• Lead social media strategy: content scheduling, community engagement, paid promotion, and influencer collaborations.
• Leverage marketing automation, CRM platforms, and CMS tools to improve efficiency.
• Stay current with digital marketing trends, tools, and best practices.
• Work cross-functionally to integrate digital marketing into broader company initiatives.
• Serve as a primary contact for external agencies and vendors.

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2–5 years of hands‑on digital marketing experience.
• Proven success running multi‑channel digital campaigns.
• Proficiency with analytics and SEO tools (Google Analytics, SEMrush, Moz, etc.).
• Experience with marketing automation and CRM tools (Hub Spot, Marketo, Salesforce, etc.).
• Knowledge of SEO, PPC, social media, and content marketing best practices.
• Familiarity with A/B testing and conversion optimization.
• Strong writing, communication, and organizational skills.
• Ability to manage multiple projects in a fast‑paced environment.
• Bonus:
  Basic HTML/CSS skills and certifications (Google Ads, Hub Spot, Facebook Blueprint).

• Competitive salary and bonus opportunities
• Health, dental, vision, disability, and life insurance
• 401(k) with match
• Paid time off and flexible hours
• Employee assistance program and on‑demand pay
• Career growth opportunities in a fast‑growing company

We provide seniors with the exceptional care they deserve, in an extraordinary living environment. Our communities offer seniors the freedom to enjoy each day as they see fit, with the right level of care and support; helping them approach life with renewed confidence and purpose.

Since 2004, we’ve created a culture where our staff can innovate and grow — while our residents thrive and their families enjoy peace of mind.

The Minnesota Equal Pay for Equal Work Act requires employers in the state of Minnesota to disclose the following information. If the position applied to is not located in Minnesota, the following information may not apply. The base range represents the low and high end of the pay range for this position. Actual pay will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance.

The range listed is just one component of our total compensation package for employees. Other rewards may include annual bonuses, short‑and long‑term incentives, and program‑specific awards. In addition, we provide a variety of benefits to employees, including medical, dental, and vision insurance coverage, disability insurance, 401(k) with match, paid time off (PTO), Flexible hours for better work‑life balance, Employee assistance program, on‑demand pay.

We are committed to providing equal employment opportunities to all employees and applicants. We prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or any other protected characteristic under federal, state, or local laws.