Senior Marketing and Brand Strategist – Hybrid, Saint Paul, MN

Planned Parenthood North Central States

Minnesota, Iowa, Nebraska, North Dakota, South Dakota

Senior Marketing and Brand Strategist – Hybrid, Saint Paul, MN

Pay: The anticipated salary range for this position is $55,000-$63,000 per year, depending on experience and qualifications. Compensation is determined based on a variety of factors, including relevant work experience, the skills required for the role, internal equity, market competitiveness, and budget considerations. We are committed to ensuring fair and competitive pay for all employees
Schedule: Full-time, 40 hours per week
Shift times: Core hours 9am – 3pm. Flexible between 6am – 6pm for remaining hours up to 40.
Location: Primarily remote with infrequent trips to Planned Parenthood Saint Paul (671 Vandalia Street, Saint Paul, MN 55114)
Job type Salaried/Exempt
Union Membership: This position is represented by SEIU.
Questions? Contact Jobs.

Under immediate supervision of the Senior Director of Marketing, the Senior Marketing and Brand Strategist develops engaging marketing content for a variety of channels (print, web, advertising, etc.), and oversees the execution of large-scale advertising campaigns across the five-state region, infusing Planned Parenthood’s brand voice throughout, and tailoring messaging to ensure it resonates with its intended audience – particularly marginalized communities that are at higher risk of experiencing health care inequities.

They manage day-to-day operations with outside vendors to ensure effective, accurate, and timely campaign deployment. This includes independently managing assigned budgets, as well as departmental invoicing, across multiple, complex revenue streams. Other duties include coordinating sponsor ships, maintaining related marketing resources, reporting, internal marketing communications, general website support, and other related duties as assigned. The Senior Marketing and Brand Strategist is an advocate in implementing our mission of Advancing and protecting sexual and reproductive health care for all.

Candidates who are bilingual in English and Spanish are preferred.

We offer a comprehensive benefits package, including:

• Medical, Dental & Vision Insurance with equity-based premium tiers
• NICE HEALTHCARE. A free, virtual primary care for entire household (in-home available for qualifying locations) Services include: 80 free labs, free x-rays, and physical tests, live, virtual physical therapy, 550+ free medications and more!
• Healthiest You – Virtual Care for employees outside of NICE Healthcare’s network. (ND and SD)
• Proximal Health – Helps members access high quality, cost-effective, providers for certain services and offers $1,500 tax free benefit when members choose a designated provider for eligible services
• Employee Assistance Program
• Continued Education Reimbursement: up to $500 per year & 2 paid CEU days.
• Flex Spending Account
• Life Insurance
• Eligibility for Federal Student Loan Forgiveness
• Paid time off: PTO starting at .05769 accrual rate per hour worked.
• 8 hours volunteer paid time off annually.
• 8 paid federal holidays & 2 paid floating holidays.
• Retirement: 403(b) with employer match, 50% for the first 6% deferred
• 8 weeks Paid Parental Leave
• Pet Insurance
• Bereavement Leave
• Earned Extended Leave
• Free subscription to Headspace App
• Time off to vote.
• Employee discounts for electronics, appliances, hotels, gift cards, apparel, cars, fitness memberships, groceries, and at Office Depot, Verizon, AT&T, Dell & more.

We also offer:

• Start date flexibility.
• Travel reimbursement.
• Technology provided for role.

• At least five years of experience in Marketing, Communications, or a closely related field.
• At least three years of professional experience with:
  • Media planning/buying
  • Digital advertising reporting and optimization
  • Adhering to strict brand and campaign guidelines
  • Managing budgets
• Exceptional written and verbal communications skills with strong visual acuity.
• Willing to appear in and work with volunteers to produce Tik Tok content.
• Confidence in making independent decisions and advising groups on best practices.
• Experience designing in Canva

• P…