Digital Marketing Manager

The Digital Marketing Manager is responsible for planning, producing and managing digital content that tells the story of the SPCO’s artistic mission, increases audience engagement, strengthens brand visibility and supports earned and contributed revenue goals. This position oversees the website (including the building of a new website during the 2025.26 season), social media, and other multimedia platforms, ensuring content is strategic, timely, on‑brand and aligned with organization priorities.

This role collaborates closely with artistic and marketing to tell our story, celebrate the musicians and foster meaningful connections with diverse audiences.

• Develop and manage a digital content strategy that supports organizational goals and audience growth
• Create, edit and publish high‑quality digital content for the website and social media to support marketing campaigns and organizational initiatives
• Manage video and audio across streaming platforms
• Participate in general operations of the marketing department, including proofreading of marketing materials (print and digital)
• Oversee the building of a new website by a third‑party vendor, with a focus on SEO, UX and accessibility. Once completed, maintain website and use data for analysis and retargeting
• Stay up to date on social media trends and digital best practices to inform strategy
• Attend rehearsals and concerts as appropriate to capture content
• Coordinate with artistic and marketing to tell a cohesive story about the organization across digital platforms
• Act as primary point of contact for website vendor to address technical issues and upgrades
• Ensure a seamless digital experience across all devices and platforms, troubleshooting issues as needed
• Build concert event pages and make updates to other content and copy on the SPCO website
• Create ads for social media with guidance from Chief Marketing Office and Director of Marketing and Communications
• Other duties as assigned

• Collaborative
• Commitment to Service and Quality
• Empathy
• Humility
• Integrity
• Intellectual Curiosity

• Medical and Dental Insurance with generous employer contributions
• Employee Assistance Plan
• Voluntary Vision Insurance
• Company paid Life, AD&D and Long‑Term Disability insurance
• Voluntary workplace benefits including Short Term Disability, Cancer Care, Hospitalization and Accident insurance plans
• Workers Compensation insurance
• 403(b) Retirement Savings Plan (Traditional and Roth options) with 5.5% match for administrative employees
• Free tickets to most SPCO concerts
• Hybrid work environment

Applicants must be residents of the State of Minnesota or be willing to relocate prior to starting work with the SPCO

• Bachelor's or technical degree in marketing or communications, or three years equivalent combination of education and experience
• Strong analytical skills and ability to translate data into actionable insights
• Strong organizational and project management skills, ability to work under deadline and performance pressure, attention to detail, and reliability
• Strong written and verbal communication skills, content sensibility, and editorial judgment
• Strong interpersonal skills; ability to effectively interact with artists, staff, vendors and external partners
• Strong professional communication skills including successful and appropriate use of email and other communication tools
• Fluent computer skills including Microsoft Office, Adobe Photoshop, and Adobe Premiere Pro
• Working knowledge of Google Analytics

• Enthusiasm for and appreciation of the classical music art form and digital media
• Ability to function in a highly collaborative environment while also working independently
• Knowledge of other Adobe Creative Suite products (particularly After Effects, Audition, Illustrator, and Lightroom)