Marketing Manager, Specialty Markets

• Location: Considering all locations within close proximity to major airports

Who We Are

Boston Imaging serves as the U.S. headquarters for Samsung Healthcare’s Ultrasound and Digital Radiography businesses, overseeing nationwide sales, marketing, service, and distribution. Our advanced imaging technologies are trusted by leading healthcare institutions around the world to enhance patient care, improve satisfaction, and increase workflow efficiency.

As part of Samsung Healthcare USA, Boston Imaging works alongside Neuro Logica to deliver Samsung’s full portfolio of imaging solutions, including Ultrasound, Digital Radiography, and Computed Tomography. Backed by the global strength of Samsung Electronics, we are advancing medical imaging at an unmatched rate of innovation, developing customer-centric solutions quickly and with passion to address the real challenges clinicians face every day.

Guided by a vision to make the world a healthier place, Boston Imaging empowers healthcare providers with technology that helps them diagnose more confidently, deliver care more quickly, and do so in a cost-effective way. By continually refining today’s solutions and accelerating the breakthroughs of tomorrow, Samsung Healthcare remains at the forefront of an ever-evolving healthcare landscape.

Role Description

Responsible for the development and implementation of marketing programs for the Specialty Markets to support meeting identified revenue and market share objectives. Responsible for product launch planning and development of value propositions for the assigned portfolio and target markets. Responsible for driving effective commercial strategies to increase the sales and unit performance for the Specialty Markets which would include Point of Care, Veterinary, Urology, and other target markets and subsegments

Key duties and responsibilities,other duties may be assigned

• Developing, implementing and executing strategic marketing plans for the products and target markets to achieve revenue and market share objectives by attracting potential customers and retaining existing ones.
• Understand and continually research the market landscape, competition, customer needs, and opportunities in each target market; and assess new potential markets for opportunity.
• Drive go-to-market and product launch planing including but not limited to defining product positioning, pricing, naming, promotional strategy, and messaging to ensure offerings will be launched successfully and maximize market impact.
• Define and continually refine the product positioning and messaging by understanding the market dynamics, customer needs, pain points and how to market our offerings effectively.
• Develop marketing materials and support sales and clinical training.
• Monitor and analyze the competitive landscape, identifying strengths/weakness to inform the marketing strategy.
• Will be expected to be the brand evangelist and key spokesperson for the assigned portfolio requiring extraordinary communication and presentation skills as well as the ability to connect with key opinion leaders.
• Develop, plan, and execute comprehensive tactical marketing campaigns to reach the target audience.
• Support sales and business in driving internal and external promotion including sales promos, digital campaigns and social media strategy.
• Identify key trade shows and events and lead the strategy and vision for every event.
• Support the Tradeshow team in planning and execution of key events focused on the target markets and personas.
• Manage and track the budget for all marketing expenses.
• Work collaboratively with all business functions including but not limited to Product Management, Regulatory, Corporate Accounts, Executive Leadership.

Qualifications and Requirements:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Education & Experience

• Bachelor’s degree in engineering or science required, 10 years of industry…