VP, Legal Marketing

Role Summary/Purpose

As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing teams providing oversight and support for existing and new client marketing campaigns and processes. This role will report to the SVP, Senior Counsel
- Marketing.

• Review marketing collateral for all products and platforms across all channels of communications, including large strategic clients led by SVP Marketing Leaders, and assess relevant processes for compliance with law/internal policies providing comprehensive feedback. Ensure a balanced approach between legal risk, business strategy and customer/consumer viewpoint to deliver practical marketing solutions, escalating significant risks and issues to the appropriate level.
• Partner with client marketing teams to ensure the applicable audience, communication channel and client objectives of a marketing campaign are considered and reflected in the associated collateral and processes.
• Engage and collaborate with respective client attorney, all functions and subject matter experts, including compliance and risk as required to ensure potential Fair Lending, Program Agreement, Associate Training or other aspects of a client’s marketing campaign are appropriately addressed.
• Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation Counsel on Flips and Prescreens, with IP Counsel on potential trademark issues, and with Regulatory Counsel on new Advance Promo Notice client processes in support of respective clients’ initiatives.
• Manage challenging marketing review workload within established timelines while balancing frequent client expedited requests and other responsibilities.

As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing teams providing oversight and support for existing and new client marketing campaigns and processes. This role will report to the SVP, Senior Counsel
- Marketing.

• Review marketing collateral for all products and platforms across all channels of communications, including large strategic clients led by SVP Marketing Leaders, and assess relevant processes for compliance with law/internal policies providing comprehensive feedback. Ensure a balanced approach between legal risk, business strategy and customer/consumer viewpoint to deliver practical marketing solutions, escalating significant risks and issues to the appropriate level.
• Partner with client marketing teams to ensure the applicable audience, communication channel and client objectives of a marketing campaign are considered and reflected in the associated collateral and processes.
• Engage and collaborate with respective client attorney, all functions and subject matter experts, including compliance and risk as required to ensure potential Fair Lending, Program Agreement, Associate Training or other aspects of a client’s marketing campaign are appropriately addressed.
• Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation Counsel on Flips and Prescreens, with IP Counsel on potential trademark issues, and with Regulatory Counsel on new Advance Promo Notice client processes in support of respective clients’ initiatives.
• Manage challenging marketing review workload within established timelines while balancing frequent client expedited requests and other responsibilities.

• Review marketing collateral for all products and platforms across all channels of communications, including large strategic clients led by SVP Marketing Leaders, and assess relevant processes for compliance with law/internal policies providing comprehensive feedback. Ensure a balanced approach between legal risk, business strategy and customer/consumer viewpoint to deliver practical marketing solutions, escalating significant risks and issues to the appropriate level.
• Partner with client marketing teams to ensure the applicable audience, communication channel and client objectives of a marketing campaign are considered and reflected in the associated collateral and processes.
• Engage and…