Social Media Program Manager

LOCATION:

History Center - 345 W Kellogg Blvd., St. Paul, MN 55102

Typical starting range $66,185.60 - $72,259.20 annually, commensurate with experience

Full-time, regular (approximately 2080 annual hours) position. Typical hours will be hybrid, with at least 2 days in the office per week, including Tuesdays; M-F 8am to 4pm or 9am to 5pm, with occasional work events outside standard hours.

Eligible to participate in State Employee Group Insurance Program and a retirement program with employer contribution. Generous vacation and sick time accruals with additional paid holidays.

Bargaining Unit AFSCME Local 3173

August 21, 2026

The Minnesota Historical Society (MNHS) is hiring a Social Media Program Manager to administer and coordinate our network of social media accounts to drive awareness and attendance to our sites, museums, and programs and services, and to protect the MNHS brand through vibrant, engaging social media strategies and reputation management. This position is responsible for creating original content, monitoring channels, and engaging with and responding to followers.

This position builds and protects our organizational image on our social media channels in a cohesive way to create meaningful engagement with history to cultivate curiosity and foster a more inclusive, empathetic, and informed society.

1)
Plan and create engaging content for the MNHS social media channels;
2)
Implement and manage social media strategies across our statewide network of sites;
3)
Provide brand protection and reputation management;
4)
Support overall department objectives and services.

Bachelor’s degree in Marketing, Communications, Journalism, or related field

Proven work experience as a social media manager

Four years of communications and/or media-related experience

Four years of experience writing and editing organizational communication (i.e., social media, web content, print content, etc.)

Ability to produce creative content (text, image, and video)

Proficient in Google Suite (Docs, Sheets, Slides) or Microsoft Office Suite (Word, Excel, & PPT)

Proficient in Canva and/or Adobe Creative Cloud

Able to approach others with a different background in a tactful, respectful manner while exhibiting cultural sensitivity

Exhibit a positive attitude and the ability to work independently on projects, yet supportive of team dynamics and needs when necessary

PC competent and familiar with project management software (e.g Trello, Teamwork, Smartsheets, Basecamp, etc.)

Analytical and multitasking skills

Valid driver’s license

Ability and willingness to travel

Use of analysis and inquisitive mindset using data to optimize marketing communications strategies and tactics

Solid knowledge of reach and engagement metrics

Demonstrated copywriting, editing, and proofreading skills, as well as the ability to adopt the style, tone, and voice of MNHS

Demonstrated story selection skills

Demonstrated interpersonal, oral, written, and interviewing skills

Demonstrated usage of social media management tools like Sprout Social, Hootsuite, or similar

Experience and familiarity with marketing automation software is a plus (Hub Spot, Marketing Cloud, Marketo, etc.)

Experience with some, or all, of these:
Google Analytics, search engine optimization, email marketing, video production, website content management systems

At MNHS, we don’t just accept difference — we celebrate it, we support it, and we thrive on diversity for the benefit of our employees, our products and services, and our community. The Minnesota Historical Society believes that an inclusive culture among our team members is critical to our success as a historical society and museum, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

The Minnesota Historical Society is proud to be an equal opportunity workplace and employer.