CRM Communications Coordinator

Founded in 1854, Hamline was the first university in Minnesota and among the first coeducational institutions in the nation. Hamline University provides a world-class education for undergraduate and graduate students. Our faculty, staff, and students cultivate an ethic of civic responsibility, social justice, and inclusive leadership and service.

Hamline University is an Equal Opportunity employer. Hamline University does not discriminate on the basis of race; color; religion; creed; sex; national origin; marital status; familial status; status with regard to public assistance; membership or activity in a local human rights commission; disability; age; protected veteran status; or any other status protected by applicable law in its education or employment programs or activities.

The University will provide reasonable accommodations to qualified individuals with disabilities.

JOB SUMMARY The CRM Communications Coordinator plays a vital role within Hamline University's enrollment division, coordinating and executing the day-to-day tactical communication plans across undergraduate, graduate, and online degree completion programs. Reporting directly to the Assistant Vice President for Enrollment Systems and Operations, this position serves as an essential hub—working closely with the enrollment operations team, the university marketing team, and the undergraduate and graduate enrollment teams.

The Coordinator utilizes Slate CRM to build, deliver, and monitor communication campaigns that engage prospective students. This role focuses heavily on the technical setup, visual formatting, timing, and brand consistency of all automated and ad-hoc communication flows, ensuring a seamless prospective student experience from initial inquiry through enrollment.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIESCRM Communications & Technical Execution Draft, design, and deploy engaging, audience-tailored communication content, email campaigns, and automated text workflows for undergraduate, graduate, and degree-completion populations, adhering to copy, tone, and strategic direction set by enrollment leadership.

Build and schedule CRM communication features—including Deliver campaigns, automated message workflows, SMS outreach, and event communications—integrating approved written content into responsive templates.

Utilize CRM template tools and drag-and-drop editors to build visually responsive, mobile-optimized email layouts. Set up routine communication populations using data queries, filters, and dynamic Liquid syntax to render tailored content blocks automatically.

Collaborate closely with the admissions operations team and enrollment leaders to align technical data workflows, content production schedules, and message timing with key milestones across the recruitment cycle.

Cross-Departmental Collaboration & Brand Compliance Partner heavily with the University Marketing and Communications team to translate creative content, messaging assets, and campaign layouts into functional CRM communication workflows.

Assist the leaders of Undergraduate and Graduate Admission by executing tailored recruitment campaigns, deadline reminders, and population-specific message tracks.

Act as a dependable bridge between creative marketing intent, admissions recruitment schedules, and operational CRM execution.

Ensure all CRM-generated emails, text messages, and landing pages adhere strictly to Hamline University's brand guidelines, tone, and visual standards.

Data Accuracy, Quality Control, & Testing Conduct rigorous quality assurance and proofing for all communication logic, hyper-links, target populations, and layout formatting prior to deployment.

Monitor delivery metrics, open rates, and click-through rates, assisting the AVP…