Growth Marketing Specialist, Paid Media - Temp

POSITION SUMMARY:

The Growth Marketing Specialist, Paid Media is a full-time, temporary position on the Growth Marketing team within Audience Development and Marketing at American Public Media Group. Over an assignment of approximately three months, this role manages day-to-day paid media campaigns across Meta, Google, and other social and search platforms in support of audience growth, member acquisition, and program promotion for Minnesota Public Radio regional brands and American Public Media national brands.

This is a hands-on campaign management role. The person in this position builds and launches campaigns, manages audiences and budgets, monitors performance daily, runs creative and targeting tests, and reports results to the Growth Marketing team. The role works closely with Creative Services on ad creative and with Analytics and Insights on tracking and attribution, and delivers documented, well-organized ad accounts at the close of the assignment.

* This is a temporary role and will last for three months.

$29 -$31 per hour. The exact salary rate is determined by experience and education related to the role, organizational compensation structure, and internal equity.

Hybrid, St. Paul, MN

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

• Temporary, full-time assignment of approximately three months (40 hours per week)
• Anticipated start date:
  Sept. 1; anticipated end date:
  Nov. 30
• Benefits eligibility per APMG policy for temporary employees [confirm with Human Resources]
• Extension of the assignment and conversion to a regular position are not implied or guaranteed

• Build, launch, and manage paid campaigns in Meta Ads Manager across Facebook and Instagram, including campaign structure, placements, bidding, and budget allocation
• Develop and maintain audience strategy, including custom audiences, lookalike audiences, retargeting segments, and exclusion lists built from CRM and website data
• Manage campaigns on additional social platforms as assigned, which may include Tik Tok, Linked In, Reddit, or Pinterest
• Monitor campaigns daily for delivery, pacing, frequency, and creative fatigue, and make in-flight adjustments to protect performance

• Build and manage Google Ads campaigns across search, display, You Tube, and Performance Max, including keyword research, ad copy, extensions, and negative keyword management
• Manage the Google Ad Grant account in compliance with program requirements, including account structure, conversion tracking, and click-through rate thresholds
• Optimize bids, budgets, and targeting against cost-per-acquisition and return-on-ad-spend goals

• Partner with Creative Services to brief, source, and iterate ad creative, including static, video, and platform-native formats
• Run structured creative, audience, and landing page tests, with clear hypotheses and enough volume to read results
• Maintain a creative library and testing log so that winning concepts and past learnings are documented and reusable
• Coordinate with the department external testing and paid media agency on shared roadmaps, test design, and results review

• Implement and verify conversion tracking, including Meta pixel and Conversions API, Google Ads conversion tags, GA4 events, and consistent UTM parameters
• Track spend against budget weekly, flag pacing risks early, and reconcile platform spend with finance and department records
• Build and maintain recurring performance reporting across platforms, including cost per acquisition, conversion rate, and channel contribution to member and audience goals
• Work with Analytics and Insights to resolve tracking gaps and attribution discrepancies between platform-reported and CRM-reported results

• Coordinate day to day with Growth Marketing, Brand Marketing, Creative Services, Analytics and Insights, and Membership colleagues to align paid media with campaign calendars and on-air drives
• Keep ad accounts organized with consistent naming conventions, clean campaign structure, and documented settings
• Participate in team stand-ups, planning sessions, and campaign retrospectives
• Complete a written handoff summary and account walkthrough with the Director, Growth Marketing during the final two weeks of the…