ECommerce Launch & Performance Specialist Job Saint Paul area,Minnesota USA,Marketing / Advertising / PR

Description

The eCommerce Launch & Performance Specialist sits on the sales team and owns the full product launch lifecycle on Amazon — from pre-launch readiness through go-to-market execution and post-launch performance tracking. As the channel expands to additional marketplaces, this role grows with it.

You’ll work cross-functionally to bring new products to market the right way, ensuring positioning, content, and data are informed by real Amazon insights before launch, and that performance is measured, understood, and acted on after.

This role reports to the eCommerce Channel Manager and requires in-office collaboration Monday through Thursday, with the flexibility to work remotely on Fridays.

You have already accomplished (required):

2-4 years of Amazon Vendor Central or Seller Central experience with direct involvement in growth driving tactics (Promotions, Advertising)
Understanding of Amazon SEO, search visibility, and ranking factors
Comfortable with category intelligence tools such as Profitero or Helium 10
Strong analytical skills; able to build and interpret performance reports
Highly organized with the ability to manage multiple launches simultaneously
Proactive communicator who can coordinate across teams and operate with minimal oversight

What You are good at:

Attention to detail and accuracy- managing product data
Working cross-functionally-can communicate with all styles to foster teamwork
Forward-thinking- having a holistic approach vs a siloed mindset
Is organized for productivity, yet flexes to anticipate and meet the needs of accounts and others
Makes thoughtful, creative, and timely decisions after analyzing situations
Forward thinking and adaptable to the always evolving digital space
Strong in spreadsheets and data analysis

What WE are good at:

Working Hard. Playing Hard. Living Tenaciously
Making well-crafted, innovative, high-function products that Make The Workplace A Betterplace™
Being distinctively and disruptively creative from bow to stern
Endeavoring to be fair-minded, transparent and positive in all we say and do

Key

Job Duties Pre-Launch Readiness

Conduct keyword and competitive research to inform product positioning, pricing, and content strategy ahead of launch
Analyze the Amazon landscape to identify category trends, white space, and search behavior relevant to new product launches
Share Amazon search trends, customer review themes, and competitive positioning with Marketing to help strengthen campaign messaging
Review competitor listings, customer reviews, and Q&A to surface insights that sharpen positioning and anticipated objections
Provide recommendations on title, bullet, and keyword strategy to inform content development
Partner with the eCommerce Sales & Operations Specialist, who owns ASIN setup and catalog configuration, to ensure insights are translated into execution

Go-to-Market Execution

Coordinate launch timing and sequencing across internal teams and agency partners
Execute the promotional plan for each new product launch, including VINE enrollment, promotional offers, and deal strategy to accelerate early review and sales velocity
Partner with the advertising agency to ensure new products are flighted into campaigns at launch — including sponsored placement strategy, budget allocation, and keyword targeting recommendations
Support Enhanced Content and Brand Store updates tied to new product introductions
Identify early merchandising opportunities: virtual bundles, multi-packs, cross-sells, and placement strategy
Ensure launch assets and deadlines are met across all stakeholders

Post-Launch Performance Tracking

Monitor and report on growth and velocity KPIs: sales velocity, traffic, conversion, Buy Box, and review acquisition
Track keyword rankings, category share and…