AVP, Specialty and Wellness Marketing

Role Summary/Purpose

We are seeking a dynamic, entrepreneurial-minded sight & sounds industry marketer to execute marketing plans to drive acquisition, activation, usage, and retention within the Sight and Sound markets. The ideal candidate will excel at managing and executing innovative, data-driven marketing plans and collaborating closely with sales, marketing, and internal teams to expand partnerships and deliver meaningful business results. This AVP will serve as an industry expert for all things Audiology, Optometry & Ophthalmology.

• Manage marketing planning for Audiology, Optometry, and Ophthalmology; translate trends and buyer journeys into data-driven plans.
• Align plans to partner/product growth goals and identify efficiency opportunities.
• Manage and present marketing plans, business reviews, and marketing calendars to leadership, stakeholders and partners.

We are seeking a dynamic, entrepreneurial-minded sight & sounds industry marketer to execute marketing plans to drive acquisition, activation, usage, and retention within the Sight and Sound markets. The ideal candidate will excel at managing and executing innovative, data-driven marketing plans and collaborating closely with sales, marketing, and internal teams to expand partnerships and deliver meaningful business results. This AVP will serve as an industry expert for all things Audiology, Optometry & Ophthalmology.

• Manage marketing planning for Audiology, Optometry, and Ophthalmology; translate trends and buyer journeys into data-driven plans.
• Align plans to partner/product growth goals and identify efficiency opportunities.
• Manage and present marketing plans, business reviews, and marketing calendars to leadership, stakeholders and partners.

• Manage omni-channel, multi-product programs driving acquisition, activation, usage, and retention.
• Manage B2B/B2B2C initiatives to grow provider and consumer accounts, volume, and repeat usage.
• Innovate offers, pricing, and promotions to improve usage and retention.

• Partner with cardholder and provider lifecycle teams to drive activation, reactivation, engagement, and cross-shop.
• Manage Care Credit brand presence in-market in partnership with Brand.
• Manage industry relationships and execute partnership marketing plans designed to hit key business goals.

• Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality work on time.
• Manage cross-functional projects and drive collaboration across multiple levels of management.
• Serve as Sight & Sound industry SME when working with cross-functional marketing teams to manage omni-channel campaigns

• Use research, analytics, and insights to optimize plans and ROI.
• Budget and expense tracking.
• Leverage AI/Mar Tech to improve efficiency and operating rhythm.
• Handle special projects as needed.

• Bachelor’s Degree or in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience.
• Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location).
• Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders.
• Demonstrated experience in B2B marketing; B2B2C experience strongly preferred.
• Willingness to travel up to 30%.
• Ability and flexibility to travel for business as required

• Audiology, Optometry, Ophthalmology, Healthcare, or financial products marketing experience (plus).
• Experience with Salesforce CRM and Marketing Cloud (or comparable platforms).
• Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization.
• Strong project management and prioritization skills; thrives in ambiguity and fast-paced, matrixed organizations.
• Ability to interpret campaign/ market analytics and pivot plans/ tactics to drive further growth
• Creative agency account management experience
• Strong communicator and collaborator with the ability to influence without authority.

The salary range for this position is 90,000. USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation…