GTM Engineer

Root Layer is Sales Enablement powered by lived experience, enhanced by AI; helping you refine your message, understand your market, and scale your outreach machine.

Root Layer knows that everyone wants an outbound machine at scale, and with AI this has never felt more possible. But MORE of what's not working, does not make it work, and that's why you need to start with real lived experience.

• First to understand your product and its relevance to potential customers and refine your message,
• Then to understand your market and who can actually buy from you,
• And lastly, to build the machine that scales up what is actually working.

This is a 1099 Role

Expected Comp ranges between $1,500 and $12,000 monthly, depending on client load.

Our GTM Engineers help identify the total market opportunity and build the outbound machine for each client, segmenting and ranking addressable portions of the market, backing that with buyer intent signals at the cross between the client’s offer and the pain points of their customer, developing a targeted list of potential buyers, and managing the outbound campaigns to those buyers.

While this role needs a scrappy, “builder” mindset, with the ability to balance custom builds vs. off-the-shelf tools and iterate based on feedback…

Quality is your primary watchword, as you work directly with our Sales Specialists and a mix of AI tools to make connections to prospective buyers and get those meetings to the right person within the Client’s organization and make sure all tools are connected throughout the stack of internal and outreach systems.

Critically, you understand the difference between reach and relevance.

Must be able to perform a live demonstration of working/thinking with:

• Clay, Cursor, and Claude Code
• Understanding API’s and thinking in Data Flows
• Working with CRMs like Hubspot or Salesforce
• Mass outbound management, Domain Management

Must be able to have a value added conversation with our founder (who obsesses with and uses these tools to create real client outcomes on a regular basis)

Nice to have: Prior inside sales experience