Senior Living Sales Consultant

Senior Living Sales Consultant

Full Time Regular Professional St. Paul, MN, US

10 days ago Requisition

Salary Range: $60,000.00 To $65,000.00 Annually

The Senior Living Sales Consultant is responsible for driving occupancy and revenue growth in Sholom’s market rate housing communities. This position focuses exclusively on sales—converting qualified leads into move-ins through relationship-based selling, personalized follow-up, and exceptional customer service. The Sales Consultant works directly with prospective residents and their families to guide them through the decision-making process, ensuring a smooth transition into the community.

This is a performance-driven role designed for a motivated closer who thrives on achieving and exceeding sales goals while delivering an outstanding experience for prospective residents and their families.

1.
Sales Performance and Goal Achievement

• Achieve and exceed monthly, quarterly, and annual occupancy and revenue goals as outlined by your manager.
• Manage the full sales cycle—from initial inquiry through signed lease and move-in—with professionalism, urgency, and attention to detail.
• Convert qualified leads through consistent follow-up, consultative selling, and strategic relationship-building.
• Track personal sales activity and results through the organization’s Customer Relationship Management (CRM) system.
• Participate in regular sales meetings and performance reviews to refine strategies and maintain accountability to goals.

2.
Lead Management and Prospect Engagement

• Respond promptly and personally to all inquiries, ensuring an exceptional and personalized experience for each prospect.
• Conduct professional, engaging community tours that effectively communicate Sholom’s lifestyle, services, and amenities.
• Build rapport with prospective residents and their families through trust-based, needs-focused conversations.
• Deliver accurate cost analyses, explain lease terms, and assist with decision-making in a transparent, supportive manner.
• Maintain ongoing communication with prospects following Sholom’s Sales Systems through consistent follow-up activities and touchpoints to keep interest and commitment strong.
• Develop and maintain relationships with and generate leads through residents, family, and professional referral sources.

3.
Move-In Coordination and Resident Experience

• Partner closely with internal departments (Dining, Housekeeping, Life Enrichment, Maintenance, and Nursing) to ensure a seamless and positive move-in experience for prospective residents and their families.
• Coordinate logistics and timelines leading up to move-in, ensuring that apartments are prepared and ready, and all necessary details are communicated.
• Serve as the primary point of contact for prospective residents and families through the decision and commitment stage, providing consistent communication, timely follow-up, and exceptional customer experience.
• Once the prospect commits to moving in, facilitate a formal handoff to the Housing Director for lease signing and onboarding. This includes ensuring that all required information, documentation, and expectations are clearly communicated to the Housing Director so they can complete the necessary agreements and resident onboarding steps.
• After the handoff, the Housing Director will assume responsibility for completing the lease signing, coordinating final documentation and financial requirements, and introducing the new residents to the appropriate team members, programs, and resident groups to promote integration into the community.
• Collaborate with the Housing Director post-move to confirm resident satisfaction and ensure feedback loops to continuously improve the move-in and onboarding experience.

4.
CRM Utilization and Sales Reporting

• Accurately record all interactions, tours, and outcomes in the CRM system.
• Use CRM data to prioritize follow-ups, manage pipeline activity, and forecast move-ins.
• Generate weekly sales reports by Monday at noon and updates on sales activity, conversion rates, and progress toward occupancy goals per the outline.

5.
Collaboration and Professional Development

• Collaborate with the VP of Sales and…