Director, Software Sales

Patterson isn't just a place to work, it's a partner that cares about your success.

One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization.

The Director, Software Sales leads strategy and execution of software sales to drive revenue growth and profitability for a defined product portfolio. This role oversees sales teams, ensuring alignment to business objectives and optimizing performance, market positioning, and commercial outcomes.

• Develop and execute short-and long-term sales strategies to drive revenue growth, market share, and profitability

• Establish sales territories, quotas, and incentive plans; monitor performance against targets and implement adjustments to optimize results

• Ensure a robust pipeline by overseeing lead generation strategies, sales enablement, effectively leveraging CRM and sales tools

• Partner cross-functionally with Product, Marketing, and Customer Success teams to align go-to-market strategies, product positioning, pricing, and messaging to customer needs and market trends

• Refine sales strategies and identify growth opportunities by assessing market landscape, customer needs, and competitive dynamics, including new customer acquisition and expansion of existing accounts

• Oversee forecasting, reporting, and analysis of sales performance, providing insights to support strategic planning and decisioning

• Ensure effective delivery of customer-facing sales activities, including presentations, proposals, negotiations, and contract execution

• Comply with Company and department policies and standards; performs other duties as assigned

• Accountable for team staffing and managing direct reports to include development, performance management, goal setting, and other managerial duties

• Ensures direct reports are aware of and follow ethical business practices and Company’s Code of Conduct to maintain a supportive and productive working environment.

• Bachelor's Degree in Business, Marketing, or related field or equivalent education and/or experience

• 10 years of progressive experience in software sales, inside sales, or related commercial roles

• 5 years of leadership or people management experience

• Experience leading sales teams selling SaaS or commercial software solutions

• Experience with subscription-based or recurring revenue models

• Experience working in cross-functional go-to-market environments

• Excellent verbal and written communication skills, including persuasive and executive-level communication

• Strong leadership and team development skills, with the ability to coach, mentor, and drive performance through others

• Ability to build collaborative relationships with internal and external stakeholders

• Ability to influence stakeholders and drive alignment across cross-functional teams

• Data-driven decision-making skills, including forecasting, pipeline management, and performance analysis

• Ability to develop and execute sales strategies that align to business objectives and market opportunities

• Strong strategic thinking and problem-solving skills, with the ability to translate insights into actionable plans

• Creativity and originality in developing sales strategies and solutions

• Communicate/Hearing Frequently

• Communicate/Talking Frequently

• Learn New Tasks or Concepts Frequently

• Make Timely Decisions in the Context of a Workflow Frequently

• Complete Tasks Independently Constantly

• Maintain Focus Constantly

• Remember Processes & Procedures Constantly

• Stationary Position (Seated) Constantly

• Vision Constantly

This position requires traveling to customer locations and providing services and support to customers up to 50%.

What's In It For You: ()

We provide competitive benefits, unique incentive programs and rewards for our eligible employees:

• Full Medical, Dental, and Vision benefits and an…