Business Development Director

About Us

Sparks is a leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world.

This position will focus on strategic sales and engagement with net new clients and banners. The position will work with some of the world’s leading brands to understand their needs, audiences and challenges, and then deliver smart, strategic, results-driven sales recommendations across the Strategic Event & Exhibit porfolio as well as the Sparks portfolio with a focus on creative and fabrication services that build long lasting and engrained relationships which can grow into other areas of our business.

This role will be responsible for adhering to the overarching growth strategy through prospecting, event attendance, lead identification, proposal management, and the facilitation of a smooth handover to Account Directors and relevant teams.

• Learn Sparks’ complete portfolio of products and services and have the ability to present our complete portfolio offering with special emphasis on professional services (creative and strategy), events, conferences, activations and exhibits.

• Develop sales plans tailored to sell Sparks products/services within identified target accounts.

• Work collaboratively with the sales and marketing teams and fosters a culture of continuous process improvement and a more sophisticated Go-To-Market process.

• Pursue target accounts, evaluate opportunities, build relationships, collect key information and drive internal teams to create proposals and presentations to prospects.

• Utilize all business development techniques: phone, email, html, direct mail, association involvement, public speaking and networking...to build relationships and create opportunities.

• Records all contact and activity in Salesforce with a focus on accuracy and timely reporting.

• Follow up and evaluate opportunities that come into Sparks in the form of RFP’s, RFI’s and general inquiries.

• Develop relationships and processes that allow for seamless transition to account team once new banners are onboarded.

• Provide weekly reporting on items such as prospect meetings, new opportunities, project development, targeted campaigns and forecast updates.

• Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial, technology-driven culture.

• Ability to identify and solve client issues strategically.

• Excellent interpersonal skills, with the ability to communicate effectively with management and cross-functional teams, for both technical and non-technical audiences.

• Bachelor’s degree preferred, High School Diploma or Equivalent with relevant work experience required.

• Minimum 7–10 years of senior sales management experience within event marketing, exhibits, experiential, or agency environments.

• Proven track record of building brand awareness, developing strong client relationships, and successfully closing new business.

• Demonstrated ability to manage and grow a personal book of business, generating approximately $6M+ in revenue.

• Strong relationship‑building skills, resourceful networking abilities, confident presentation skills, and creative thinking.

• MUST be willing to consistently cold call and proactively solicit new business.

• Comfortable working independently and in a remote or hybrid environment.

• Experience with—or willingness to learn—Sparks’ custom Salesforce instance.

• Proficient in Google Workspace and Microsoft Office.

• Strong attention to detail, a positive attitude, and a collaborative, team‑oriented mindset.

• Ability to thrive in a fast‑paced environment.

• Excellent written, verbal,…