Home Exterior Advisor

Job Description

Job Description

Home Exterior Advisor / Outside Sales (Roofing, Siding & Exteriors)

Best Choice Roofing of Greater St. Louis
· St. Charles, MO
· Full-time (W2, outside sales exempt)

Best Choice Roofing of Greater St. Louis is a locally owned residential exterior replacement company serving owner-occupied homes across the metro. We replace roofing, siding, gutters, soffit, and fascia.

We're Owens Corning Platinum Preferred—one of only a handful in our area—so we offer warranties and certifications most local shops can't. We run the national Best Choice Roofing brand for buying power and product backing, with a local, involved owner. You get the best of both.

We hold a 4.9 rating and the recognition to back it: 2026 Small Business of the Year (St. Charles Regional Chamber), St. Louis Magazine A-List finalist, Thumbtack Top Pro, and Angi Super Service Provider. That came from honest estimates and clean work, not pressure. We're scaling to double by 2028, with retail becoming the larger half of the business.

This isn't a "talk them into a roof" job. You're a home exterior advisor, helping homeowners make a smart decision about their biggest asset and closing the right ones at a price that holds.

You sell on our system by delivering The Honest Assessment: every inspection ends in one of four clear written outcomes on a Roof Report Card before you ever ask for the sale. Our average contract last year was around $15,000 and growing.

• Run company-provided leads and generate your own through referrals and canvassing
• Inspect roofs and exteriors, delivering a written Roof Report Card on every appointment
• Build value-first proposals covering materials, warranties, and financing before price
• Handle both retail options and storm/insurance jobs, including meeting adjusters and verifying scope
• Walk homeowners through color selection, contracts, and timelines
• Build referral relationships with realtors, insurance agents, and past customers
• Represent BCR at Chamber and community events
• Keep an active, accurate pipeline in the CRM and show up to weekly meetings ready to work your numbers

• 1–2 years in outside sales (home services a plus, not required)
• You present, negotiate, and hold your price—if your instinct is to discount to the close, this isn't the seat
• You can run a CRM (we use Job Nimbus), Office, and Google Workspace
• You can run a retail value sale and an insurance claim without losing the homeowner
• You're organized and don't need to be chased

• Valid driving's license and clean driving record
• Reliable vehicle for daily appointments across the territory
• Able to pass a background check and safely access/inspect roofs

Hit your monthly revenue number, close at 30%+, carry company leads plus your own pipeline, build 5 new referral relationships a month, and protect margin with honest estimating.

W2, outside sales exempt, 100% commission—uncapped. Company-lead deals average ~$1,050 per close; self-generated ~$1,350. A full calendar plus your own pipeline runs about two deals a week. Realistic first-year earnings: $70,000–$100,000 for an advisor who hits the bar, with more upside as lead volume grows. Earnings are based on performance and not guaranteed.

Paid onboarding on product, inspections, insurance, and our full consulting process. A documented sales process, weekly coaching, and one-on-ones. Company leads to fill your calendar, plus tech and marketing support. Real-money contests and a path to leadership as we 2x.