Head of Finance

We are partnering with a rapidly growing, founder-led consumer wellness company generating more than $100M in annualized revenue across Amazon, Shopify, Tik Tok Shop, and other ecommerce channels.

We are seeking a Head of Finance to serve as a strategic financial partner to the Founder and leadership team. This is not a traditional accounting or bookkeeping role
. This person will own the forward-looking financial planning and analysis that helps guide major business decisions, including growth investments, inventory, hiring, profitability, and cash flow.

• Lead annual budgeting, monthly and quarterly forecasting, and long-range financial planning
• Build revenue, cash flow, hiring, and departmental forecasts
• Develop scenario models to support strategic business decisions
• Provide financial insights and recommendations directly to executive leadership

• Develop executive dashboards and weekly business scorecards
• Establish and monitor company and departmental KPIs
• Lead monthly financial and operational performance analysis
• Prepare materials for weekly leadership meetings and quarterly business reviews

• Partner closely with Marketing, Ecommerce, Amazon, Shopify, Tik Tok Shop, Operations, Product, Customer Experience, Retention, Creative, and Sales
• Build department budgets, hiring plans, spending forecasts, and growth projections
• Help department leaders understand the financial impact of their decisions
• Balance financial discipline with aggressive investment where the expected return supports it

• Lead demand forecasting and inventory planning
• Analyze inventory health and identify potential stockout or excess inventory risks
• Support purchasing decisions and cash deployment strategies
• Coordinate inventory planning across multiple ecommerce channels

• Analyze contribution margin, CAC, LTV, pricing, and offer profitability
• Conduct break-even and scenario analysis
• Build financial models for new products and growth initiatives
• Make recommendations around capital allocation and investment opportunities

• Improve forecasting, budgeting, and financial reporting processes
• Develop scalable financial planning infrastructure
• Introduce dashboard automation and AI-enabled reporting where appropriate
• Build financial SOPs and documentation as the organization continues to scale

We are looking for a strategic finance leader who thinks beyond the numbers. You should be comfortable asking questions like:
What is the best use of capital? What happens if our assumptions change? Where are the risks? What information do we need to make a better decision?

Ideal experience includes:

• Strong FP&A, budgeting, forecasting, and financial modeling experience
• Cash flow and revenue forecasting
• Executive reporting and KPI development
• Scenario and sensitivity analysis
• Department-level budgeting and business partnership
• Contribution margin and profitability analysis
• Inventory or demand planning experience
• Experience partnering directly with senior executives, founders, or business owners

Experience with in a high-growth consumer business is strongly preferred, particularly within:

• Consumer Wellness
• CPG
• Beauty or Personal Care
• Apparel
• Fitness
• Ecommerce
• Omnichannel Retail

Experience with in a founder-led or rapidly scaling organization is especially valuable.

This role is best suited for someone who enjoys building rather than simply maintaining. You should be comfortable working in a fast-moving environment, challenging…