Data Driven Insights Analyst

** Work Visa:*
* *
* Please note:

This role is not eligible for immigration Work Visa sponsorship, either currently or in the future.*
* ** Essential Duties and Responsibilities*
* + Collaborate with marketing agency stakeholders and product management teams to identify, define, and solve moderately complex business problems and opportunities.

+ Execute data analysis projects from inception to completion, ensuring timely delivery, adherence to project scope, and effective communication with stakeholders throughout the project lifecycle.

+ Develop analyses, reports, and models to measure campaign performance, audience behavior, operational trends, and key marketing metrics.

+ Define, document, and maintain KPI frameworks and metric definitions to ensure consistent, trusted reporting.

+ Prepare management reports and present findings defining the problem, documenting the analysis, and recommending courses of action that drive measurable business impact (e.g., improved campaign performance, efficiency, or client outcomes).

+ Analyze current systems, processes, and data sources, collaborating with marketing agency partners and product management stakeholders to develop an understanding of business operations and analytical needs.

+ Ensure data used for marketing agency reporting and analysis is accurate, reliable, and appropriately documented; provide feedback to business process owners and the IT department as needed.

+ Partner with data engineering and technology teams to inform data requirements, data structures, and enhancements that improve data availability and usability for analytics.

+ Evaluate existing procedures and technical workflows and propose practical enhancements that improve efficiency, quality, and stakeholder service.

+ Support firm-level initiatives and ad hoc requests from a variety of departments and stakeholders.

** Technical and Analytical Skills*
* + Proficiency in Excel, SQL, Tableau, and PowerPoint, with hands-on experience using CRM and marketing campaign tools.

+ Ability to build and maintain data sources and interactive Tableau dashboards with filters and moderately complex visualizations.

+ Experience writing SQL queries using JOIN operations and aggregations such as COUNT, SUM, AVG, MIN, MAX, and ORDER BY.

+ Working knowledge of statistical analysis, analytical methods, and data interpretation, with the ability to apply diagnostic and predictive techniques (with guidance as needed).

+ Understanding of data validation practices and maintaining data accuracy, reliability, and documentation.

+ Awareness of marketing data sources, campaign performance metrics, client segmentation, and relevant emerging tools and techniques, including AI- and machine learning-enabled tools, that may be adopted at Raymond James.

** Business & Professional Capabilities*
* + Engage effectively with marketing agency stakeholders and product management teams to understand objectives, clarify requirements, and align analytical work to business needs.

+ Identify and solve moderately complex business problems by analyzing trends, relationships, underlying drivers, and developing actionable recommendations.

+ Translate complex analytical findings into clear, concise insights and compelling data-driven narratives that influence stakeholder decisions.

+ Manage multiple projects and priorities in a fast-paced environment while maintaining quality, meeting deadlines and client service expectations.

+ Synthesize data and research from multiple sources into cohesive insights that support strategic marketing decisions and business outcomes.

+ Collaborate cross-functionally and build strong working relationships with business, technology, and data teams.

+ Organize, track, and execute detailed tasks across concurrent initiatives with changing priorities.