CRM & Data Analyst

About Us

The Dalí is home to the most acclaimed collection of Salvador Dalí’s work. The Museum is a mission-oriented, not-for-profit organization and has been recognized internationally for our enlightening special exhibitions, innovative digital experiences and outstanding architecture.

When you join The Dalí, you become part of a creative process: collaborating with colleagues across departments; balancing the experience you bring to work with new talents & skills honed on the job; and sharing ideas and input in a dynamic, ever-evolving artistic environment. The Museum offers engaging work, a healthy work/life balance, and an array of cultural and educational opportunities, all in an iconic & inspiring setting.

The CRM & Data Analyst is responsible for the administration, optimization and day-to-day use of the Museum’s CRM platform. This hands-on role ensures systems are effectively configured and maintained to support Marketing, Development, Finance and Visitor Experience. The CRM & Data Analyst serves as the day-to-day liaison to the CRM system vendor, provides CRM administration and ensures data integrity, while also using the system to build reports, analyze data and summarize findings.

• Serve as the day-to-day administrator for the CRM system including configuration, maintenance, troubleshooting, modifications and plug ins/integrations
• Provide internal coordination during systems transitions/migrations, serving as liaison to vendor(s)’ project managers.
• Manage user access, roles and permissions to ensure appropriate security and usability
• Serve as day-to-day contact for CRM system vendor for support requests and system updates
• Follow and maintain SOPs workflows, naming conventions and documentation (SOPs); train and support internal users
• Collaborate with internal departments and to ensure accurate and seamless data flow into system
• Identify and implement opportunities to improve system functionality and efficiency
• Support Museum ticketing initiatives such as creating/modifying tickets, optimizing ticket purchase processes (including tracking tools) and developing dashboards for ticket sales

• Ensure data integrity through established data standards, ongoing monitoring, audits and adherence to organizational data governance and privacy standards
• Implement CRM strategies that drive visitor retention and loyalty; ensure data can be segmented effectively for targeted communications
• Set up automated marketing, membership and donor communications (via email and direct mail) including performance tracking
• Develop and analyze reports with defined KPIs and actionable insights, including visitation, coupons, ticket sales, audience analyses; create new and customized reports as needed
• Develop, analyze and summarize findings of in-house surveys
• Pull and analyze Museum audience data in relation to advertising strategies
• Pull and analyze ad hoc data requests across departments to inform organizational decision making, support grant applications and contribute to annual reports
• Keep finger on the pulse of industry trends

• 2-3 years of experience administering CRM systems (e.g., Salesforce, Altru, Humanitru or similar)
• Strong understanding of database structure, system configuration and data workflows
• Demonstrated ability to translate operational needs into system solutions
• Experience with data exports, CSV manipulation, SQL, Excel, Tableau or other data tools
• Analytical skills to interpret large datasets to inform institutional decision-making
• Strong analytical skills, problem-solving skills and attention to detail
• Ability to manage multiple priorities and collaborate effectively across departments

• Experience in arts, culture, attractions or hospitality environments
• Familiarity with data privacy best practices and basic security protocols
• Experience supporting or training non-technical end users