Salesforce Marketing Cloud Engagement Administrator

Please note:
This role is not eligible for immigration Work Visa sponsorship, either currently or in the future.

• Serve as the primary execution and administration resource for Salesforce Marketing Cloud Engagement.
• Configure and maintain Marketing Cloud components including Email Studio, Journey Builder, Automation Studio, and Contact Builder.
• Build, execute, and support email campaigns, automated journeys, and triggered communications in partnership with Marketing and Communications teams.
• Use SQL to build and maintain data extensions, segmentation queries, and automation logic supporting campaign execution.
• Maintain and enhance customer journeys, decision splits, data relationships, and personalization logic.
• Monitor campaign performance, subscriber engagement, and automation health, providing insights to improve targeting and personalization.
• Perform quality assurance, testing, rendering validation, and pre‑send checks to ensure accuracy and compliance.
• Maintain Marketing Cloud data hygiene, subscriber management, and synchronization processes.
• Support content and data reviews with Legal and Compliance to ensure adherence to CAN-SPAM, GDPR, and internal data usage standards.
• Document operational processes, standards, and Marketing Cloud runbooks.

• Provide supporting administration for the Salesforce CRM platform to enable marketing and communications use cases.
• Configure Salesforce objects, fields, page layouts, validation rules, and Flow automation related to marketing processes.
• Support user access, roles, profiles, permissions, and security controls in alignment with compliance requirements.
• Maintain CRM data integrity, consent data, and reporting used for segmentation, compliance, and customer communications.
• Collaborate with the Salesforce Architect/Product Owner on enhancements and platform changes impacting marketing operations.

• Operate within established governance models and change management processes.
• Support compliance with industry regulations including ERISA, SEC, FINRA, and GDPR.
• Assist in maintaining audit trails, documentation, and approval records for CRM and marketing activities.
• Follow approved data‑handling, access, and encryption standards.

• Bachelor's degree in Marketing, Information Systems, or a related field, or equivalent professional experience.
• Salesforce Certified Platform Administrator (Strongly Preferred).
• Salesforce Certified Marketing Cloud Engagement Administrator (Strongly Preferred).
• Salesforce Certified Marketing Cloud Email Specialist.
• 3-6 years of hands‑on experience supporting Marketing Cloud Engagement, with supporting Salesforce administration experience; experience in a regulated industry strongly preferred.
• Experience using SQL for complex joins, data normalization, and behavioral or transactional segmentation.
• Working proficiency in AMPscript and HTML/CSS for dynamic content, personalization, and troubleshooting, with at least 6 months of hands‑on experience.
• Strong understanding of CRM data models, marketing automation, consent management, and customer lifecycle management.
• Knowledge of email compliance and data governance best practices, including CAN‑SPAM and GDPR.
• Demonstrated ability to manage multiple concurrent initiatives and execute within defined governance frameworks.
• Strong communication and collaboration skills to work cross‑functionally with Marketing, Communications, Compliance, IT, and platform leadership.

• Experience working within Agile or formal project delivery frameworks.
• Experience with Marketing Cloud Connect, including CRM data synchronization, Contact Key strategy, and Salesforce-to-Marketing Cloud data flows.
• Experience building multi‑step, decision‑based journeys in Journey Builder.
• Exposure to Einstein features (Send Time Optimization, Engagement Scoring, personalization) is a plus.