Manager, Merchandise Strategy & GTM Operations

About This Role Manager, Merchandise Strategy & GTM Operations

At ECCO, we believe people are at the heart of our success. We are seeking a Manger of Merchandise Strategy & GTM Operations to support the regional assortment and pricing architecture across Wholesale and DTC for the Americas (US, Canada), while owning the commercial systems, tools, and reporting infrastructure that enable the broader Merchandising team's go-to-market execution. This role blends traditional merchandising strategy responsibilities with hands-on ownership of the sell-in assets, reporting automation, and competitive intelligence tools the team relies on each season.

This role partners closely with Global Categories, Regional Planning, Sales, Finance, Marketing, and IT to deliver customer-relevant assortments, competitive pricing structures, and scalable go-to-market tools and processes.

At ECCO, we believe people are at the heart of our success. We are seeking a Manger of Merchandise Strategy & GTM Operations to support the regional assortment and pricing architecture across Wholesale and DTC for the Americas (US, Canada), while owning the commercial systems, tools, and reporting infrastructure that enable the broader Merchandising team's go-to-market execution. This role blends traditional merchandising strategy responsibilities with hands-on ownership of the sell-in assets, reporting automation, and competitive intelligence tools the team relies on each season.

This role partners closely with Global Categories, Regional Planning, Sales, Finance, Marketing, and IT to deliver customer-relevant assortments, competitive pricing structures, and scalable go-to-market tools and processes.

This hybrid position requires onsite presence at our corporate office located in Salem, NH (3 days onsite, 2 days remote)

• Collaborate Across Functions:
  Partner effectively with colleagues across departments to build strong relationships, share knowledge, and achieve common business goals through seamless collaboration.
• Foster a Unified Culture:
  Contribute to a positive, collaborative, and inclusive workplace by building trust, supporting teammates, and working toward shared goals and collective success.
• Self‑Starter Mentality:
  Bring a proactive, self‑starter mindset with the creativity and resourcefulness to solve problems, take initiative, and drive work forward in a fast‑paced evolving environment.

• Support the Americas regional collection architecture across all categories, ensuring clarity of price tiers, franchise strategy, and SKU optimization by channel and market.
• Support SKU lifecycle management across DTC and Wholesale, including new launches, carryovers, season skippers, and exits.
• Identify assortment gaps and commercial opportunities by channel and market, partnering with the Director of Merchandising and Global Categories.

• Drive competitive price benchmarking and ensure price competitiveness by market (US, Canada).
• Support with the Americas pricing architecture, including price ladders, opening price points, and hierarchy strategy by category.
• Partner with Finance and Planning to optimize regional margin structure and price/mix performance.

• Lead with the development and execution of the Wholesale Go-To-Market product tools, including: line sheets, product decks, and seasonal communication assets.
• Lead sample management strategy for Wholesale, including: timelines, budgets, ordering, and distribution.

• Build and maintain templates and automation that support recurring assortment, pricing, and performance reporting for internal and account-facing use.
• Lead competitive intelligence research and translate findings into positioning assets to support category and channel expansion decisions.

• Collaborate cross functionally on total collection performance analysis across channels and markets, including sell-through, margin, price/mix, and inventory productivity.
• Identify…