Digital Marketing Specialist

This role will serve as a key resource for presentation development, digital marketing execution, sales enablement content, and digital content optimization initiatives. The ideal candidate has hands-on experience managing digital campaigns, optimizing content for modern search and answer engines, developing Hub Spot workflows, supporting CRM and deal data management, and creating polished presentation materials for internal and customer-facing use.

The position requires a proactive marketer who can independently manage projects while collaborating cross-functionally with sales, partner teams, and leadership.

Key Responsibilities
Presentation Design & Collaboration

• Develop and maintain professional PowerPoint presentations for sales enablement, executive presentations, partner initiatives, customer meetings, webinars, and internal communications.

• Transform technical and business concepts into visually compelling presentation materials aligned with WEI branding standards.

• Collaborate with sales, leadership, and technical teams to create presentation decks that support customer engagement and pipeline growth.

• Assist with presentation formatting, messaging consistency, and content updates across organizational materials.

Digital Content, SEO & AEO

• Optimize content for both traditional search engine optimization (SEO) and Answer Engine Optimization (AEO) to improve visibility in AI-driven search experiences and featured answers. This includes blogs and thought leadership landing pages.

• Conduct keyword and topic research to support organic search performance and thought leadership initiatives.

• Enhance content with CTAs, internal linking, metadata, structured formatting, and conversion-focused messaging.

• Monitor website and content performance using Google Analytics, Google Search Console, and additional SEO tools. Provide and execute recommendations for optimization.
Hub Spot & Marketing Automation

• Build and manage workflows, forms, lists, email campaigns, and landing pages within Hub Spot Marketing Hub Professional.

• Support sales and marketing operations through accurate deal data entry, lifecycle stage management, contact segmentation, and CRM hygiene.

• Create automated nurture and re-engagement campaigns to improve lead conversion and customer engagement.

• Assist with reporting dashboards and campaign attribution tracking within Hub Spot.

Google Ads & Paid Digital Campaigns

• Assist in the development, execution, and optimization of Linked In Campaign Manager and Google Ads (search, display, and You Tube).

• Monitor campaign performance metrics including CTR, CPC, conversions, and lead quality.

• Collaborate with company leadership on audience targeting, ad copy, keyword strategy, and campaign optimization recommendations.

• Support retargeting and digital advertising initiatives across additional paid platforms when needed.

Social Media Management

• Manage and maintain WEI's rolling Linked In social media content calendar while aligning to WEI's priority IT solutions. Create engaging social content that promotes WEI thought leadership, company culture, technology partnerships, and industry insights.

• Monitor platform engagement and emerging digital trends to improve reach and performance.

• Utilize AI-assisted tools when appropriate to support content ideation and efficiency.

Website & Digital Experience

• Build and maintain Hub Spot landing pages and website content updates (Word Press) aligned with branding and AEO/SEO best practices.

• Ensure website content remains current, optimized, and aligned with campaign objectives.

• Support ongoing website enhancement initiatives focused on user experience and lead conversion.

Video & You Tube Content Management

• Support the optimization of video content across digital platforms, including You Tube, Spotify for Podcasters, and Vidyard (content uploads, metadata optimization, playlists, thumbnails, captions, and channel organization).

• Optimize video titles, descriptions, tags, and transcripts to improve discoverability through SEO and AEO best practices.

• Monitor video engagement and performance analytics to identify opportunities for audience growth…