VP of Digital Strategy

Maps Credit Union

Do you have a vision and passion for Digital? Are you a big thinker who cares deeply about member experience? Do you believe technology can meaningfully improve people's financial lives?

Maps Credit Union seeks an experienced VP of Digital Strategy. This role ensures quality member experience by balancing strategic leadership with technical expertise and driving digital innovation. The VP of Digital Strategy manages the Digital team and develops and implements digital strategies to stay at the forefront of industry trends, ensuring our digital banking platform continues to evolve in alignment with member needs and the Credit Union's strategic goals.

Maps is in the middle of a significant digital banking platform modernization project. The VP of Digital Strategy will be central to delivering that transition while shaping what comes next.

• Drive strategic planning to develop and maintain the roadmap for digital products.
• Identify and leverage market trends to drive product innovation and increase competitive advantage.
• Establish and maintain strong partnerships with technology providers, other credit unions, and fintech companies to keep Maps at the forefront of digital banking trends and future opportunities.
• Continuously research and understand the competitive landscape of digital offerings and position Maps at the forefront.

• Oversee employee development by providing coaching and guidance and recommending learning and growth opportunities.
• Address employee performance issues by providing staff with clear and constructive expectations and feedback. Complete department performance appraisals.
• Participate in recruitment and new hire decisions and manage staff performance and goals.
• Champion a culture of continuous improvement, encouraging innovation and adopting best practices in digital banking and fintech.
• Lead cross‑functional teams to ensure seamless integration of new technologies and services with existing banking systems, maintaining high security and compliance standards.

• Ensure the online and mobile banking platforms are technologically advanced, intuitive, and user‑friendly, meeting and exceeding the diverse needs of our members and focusing on human‑centered design.
• Manage the existing software application portfolio, ensuring timely delivery, budget adherence, and alignment with overall business objectives.
• Collaborate with internal teams, key stakeholders and 3rd party vendors to design, iterate, and launch member‑centric digital banking features and functionalities.
• Regularly collect, review, and analyze industry data, member feedback, and usage data to inform continuous product improvements and UI/UX refinement.
• Build business cases for products, including project scoping and resource allocation.

• Act as an internal project lead, partnering with the Credit Union's Project Management Office and outside consultants and vendors to align project scope, goals, timelines, and deliverables.
• Successfully run and implement digital projects. Collaborate with other leaders to determine project priority in order to support business initiatives.
• Track project progress and provide timely updates to stakeholders, manage expectations, and gather feedback.
• Identify potential risks and resolve issues quickly to keep the project on track.

• Continually improve professional and technical knowledge by attending conferences and online training, following industry trends, and maintaining professional relationships.
• Contribute to attaining Credit Union objectives by accomplishing related results as assigned.