Senior Vice President of Marketing

Overview

Maps Credit Union seeks a visionary, data-driven marketing executive to lead our enterprise marketing, outreach, communications, and brand strategy. As the Senior Vice President of Marketing
, you will have the opportunity to influence every corner of a rapidly growing organization while making a measurable impact on the financial well-being of members and the communities we serve.

The SVP of Marketing serves as the champion for data-driven decision making, brand relevance, and organizational alignment. You will guide marketing strategies across consumer and commercial lending, digital banking, wealth management, retail operations, and subsidiary businesses—ensuring cohesive execution and compelling value for the members we serve. You will also act as Maps’ lead spokesperson, industry representative, and steward of our brand, strengthening our reputation and relevance in every market we reach.

• Serve as the enterprise leader for marketing and outreach strategy, aligning divisional efforts (consumer lending, commercial lending, retail, wealth, digital, and subsidiaries) with organizational goals, performance targets, and the Business Plan and 10-Year Vision objectives of Growth, Relevance, Discipline, Efficiency, and Giveback. Champion the use of data in all strategic decisions.
• Through marketing, outreach, public relations, and industry relations, differentiate Maps Credit Union and its subsidiaries within all key markets. Ensure consistent, compliant, and compelling messaging across all channels that strengthens brand trust and market relevance.
• In collaboration with the Maps Data Strategy, champion the use of data, research, and analytics across the organization. Serve as a voice for members and customers by translating insights into effective messaging, outreach, and product positioning.
• Continuously evaluate emerging technologies and automation that improve engagement, personalization, and operational efficiency.
• Ensure Maps and subsidiary product and service offerings remain competitive, member-focused, and value-driven, supporting long-term organizational strength and relevance. Enhance value perception through effective member journeys, product positioning, and experience design.
• As a key member of the Growth Strategies Team, lead all Marketing, Outreach, Public and Industry Relations, and Internal Communications related to Maps growth strategies, including regional branching strategies, new markets analysis, and merger & acquisition strategies.
• In partnership with the Maps Community Foundation Board of Directors and organizational leadership, support and extend community outreach strategies aligned with Maps’ mission and giveback objectives.
• Serve as the primary spokesperson for the organization with the media and external stakeholders.

• Serve as the enterprise steward for marketing, outreach, public relations, and internal communications governance across Maps Credit Union and its subsidiaries.
• Establish and enforce clear frameworks for brand standards, messaging, public communications, internal communications, marketing investments, and external partnerships.
• Ensure marketing and outreach activities comply with organizational policies, regulatory requirements, and reputational risk standards inherent to financial services.
• Follow regulatory and policy compliance requirements, which include those efforts in compliance with Bank Secrecy Act (BSA), Office of Foreign Asset Control (OFAC) and Anti-Money Laundering (AML) Regulations, Identity Theft Red Flags and other compliance-related policies.
• Provide disciplined oversight and appropriate escalation for enterprise-level marketing decisions, ensuring transparency, documentation, and accountability.
• Partner closely with the President/CEO, Executive Leadership Team, Data Strategy, Compliance, Risk, and Legal to align strategic intent with execution and risk management.

• Ensure marketing strategy is fully aligned with organizational goals, performance targets, the Business Plan, and the 10-Year Vision across all divisions and subsidiaries.
• Collabo…