Social Media Market Analyst

Company :

Highmark Health

Team members in this role strategize and create comprehensive, cross-platform, high-quality social-media communications for Highmark Health social media channels across multiple brands and target audiences.. Assists in all aspects of social-media marketing, including content/SEO strategy, content calendaring and publishing, social networking and client management, monitoring, and reporting/analytics. Consults with internal departments and programs to develop strategic plans and content for social channels.

Develops and shares expertise in social platforms, trends and technologies.

This role can be hybrid or remote - preferred location is Pittsburgh, PA. If you live within 50 miles of the office you will be onsite 3 days a week. T, W, TH.

• Strategizes social-media plans and activities for Highmark health services -- including content strategy, content creation, content publishing and performance analysis on different social platforms -- to meet business objectives and customer needs. Develops innovative approaches to meet corporate goals, drive social engagement, brand affinity and customer loyalty.

• Advises and collaborates with a wide range of internal and external clients, including program managers, subject matter experts, digital/marketing specialists, and community partners, on social-media. Meets regularly with clients and other stakeholders to understand business objectives, develop targeted social campaigns or content, and report on tactics and outcomes. Markets social media platforms and capabilities internally and externally. Represents social media team in stakeholder meetings, internal social media trainings, and other sessions.

• Serves as a lead or editor of a social channel and owns responsibility for the social media management of a business unit or service line, managing daily content and interactions, while also contributing ideas and content across other social platforms. Conceptualizes, researches, drafts, circulates for review, and/or publishes daily social content. Sources (including taking yourself) and selects photos, videos, and other multimedia for social, filming and editing content, as necessary.
  
  Launches and tracks social campaigns and promotions. Ensures that all content adheres to business objectives, policies and brand standards.
  
  Manages social listening and monitoring of conversations with customers and other stakeholders in social channels. Responds to and tracks inquiries, including after business hours as needed, and collaborates with customer-service teams and other internal teams to address them.

• Evolves Highmark Health’s social platforms, helping to prioritize and launch new channels

• Benchmarks peers, competitors, and other high performers on social. Researches and reports on emerging social platforms and technologies as well as social, digital, and healthcare trends. Measures social activities, analyzes metrics and develops monthly reports for clients, peers and management.

• Other duties as assigned.

• Bachelor's Degree

• Master's Degree

• 3 years in marketing, corporate communications or social media

• 3 years of writing and editing

• High degree of competency in social media

• Graphic design experience, including Canva or Photoshop

• Experience with social media publishing and analytics platforms like Hootsuite, Emplifi, Sprout

• Strong demonstration of strategic thinking and execution

• Strong experience in video-based social media platforms (e.g., Tik Tok, Reels, Shorts)

• Strong ability to execute storytelling effectively to relevant audiences

• None

• None

• Knowledge of social media platforms and digital marketing

• Strategic-, creative- and critical-thinking skills

• Research, interviewing, writing, editing and proofreading skills

• Organizational and project management skills

• Interpersonal, communication and client
  -management skills

• Resourceful and detail oriented

• Customer and client focused

• Ability to multitask, prioritize and work under pressure in fast-paced environment

• Ability to work independently but with strong process and team…