Senior Manager, AI Discovery PR

Why UKG:

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.

UKG is seeking a Senior Manager of AI Discovery PR to build and lead a new communications capability focused on how reputation and authority are built in an AI-first discovery environment. Sitting within External Communications, this leader will develop the strategy that helps ensure UKG is visible, credible, accurately represented, and increasingly recognized as an authoritative source wherever people and AI systems seek answers about work, workforce operations, AI, and enterprise technology.

This is a hands-on capability-building role at the intersection of PR, reputation, AI discovery, and analytics. The Senior Manager will understand what is shaping UKG’s authority, identify competitive gaps and opportunities, test what drives discoverability, and influence teams across UKG to apply those insights to how we build reputation and tell our story.

• Set and lead UKG’s AI Discovery PR strategy, establishing priorities, operating practices, and measurable outcomes for the capability.

• Assess how UKG is surfaced and represented across AI-powered search and answer engines, identifying authority gaps, inaccuracies, competitive threats, and opportunities.

• Translate emerging GEO/AEO practices and changing discovery behaviors into actionable communications and reputation strategies.

• Establish clear priorities for where UKG should build authority around Workforce Operations, AI, frontline work, and other strategic conversations.

• Identify the sources, entities, topics, and signals shaping how AI systems understand UKG and the categories in which we compete.

• Partner across PR, Thought Leadership & Newsroom, Social, Analyst Relations, Competitive Intelligence, Marketing, Web/SEO, Product Marketing, Research, and other teams to strengthen UKG’s authority across the broader information ecosystem.

• Use earned media, analyst influence, executive thought leadership, customer proof, research, authoritative third-party content, and UKG-owned information to improve discoverability and credibility.

• Influence how communications work is conceived and activated for an AI-first discovery environment rather than creating a parallel content-production function.

• Build an ongoing view of how UKG and competitors are represented across AI-powered discovery experiences, identifying where competitors are gaining authority, which communications and third-party signals are driving it, and why.

• Identify narrative whitespace and topics where UKG has the credibility and evidence to build stronger association and leadership through earned media, thought leadership, customer proof, analyst influence, and other authoritative sources.

• Translate AI-discovery, source, competitive, and reputation intelligence into clear communications recommendations—identifying where UKG should strengthen narratives, build third-party authority, activate proof, or shift external communications strategy.

• Help External Communications anticipate how emerging AI and discovery behaviors should reshape PR and reputation strategy, investment, and execution.

• Establish UKG’s AI Discovery measurement framework and baseline, including visibility, citations, accuracy, topic association, competitive performance, and source authority.

• Build an experimentation agenda that tests how earned media, research, customer proof, thought leadership, structured content, and…