Franchise Brand Communications & Marketing Manager

Franchise Brand Communications & Marketing Manager

Tan Republic Franchise Company

Tan Republic is seeking a strategic, creative and highly organized Franchise Brand Communications & Marketing Manager to help shape how our brand communicates with customers, franchise owners, employees and the communities we serve.

This position will work directly with the CEO and Founder to translate Tan Republic’s vision, values and business priorities into clear, consistent and effective internal and external communications.

The right candidate will understand that strong marketing is more than producing attractive graphics or generating ideas. This role requires someone who can develop the message, organize the campaign, coordinate the necessary resources and ensure the work is completed accurately and on time.

The Franchise Brand Communications & Marketing Manager will serve as a steward of the Tan Republic brand voice and vision. This person will help ensure that communications across the franchise system remain consistent, recognizable and aligned with the customer experience we want every location to deliver.

The position will support both consumer-facing marketing and internal franchise communications, helping connect company leadership, franchise owners, salon teams, marketing partners and outside vendors.

• Work directly with the CEO and Founder to understand and communicate the long-term vision of Tan Republic.
• Protect and strengthen the company’s brand voice across all communication channels.
• Ensure marketing reflects Tan Republic’s personality: modern, confident, welcoming, locally connected and customer-focused.
• Maintain consistency in messaging, terminology, tone, visual direction and customer promises.
• Develop and maintain brand messaging guidelines that can be used by franchisees, employees, agencies and vendors.
• Help communicate Tan Republic’s commitment to providing world-class tanning with local smiles and service.

• Develop clear and professional communications for franchise owners, salon managers and employees.
• Prepare announcements, operational updates, campaign instructions, training communications and leadership messages.
• Create communication calendars so franchisees receive information with adequate time to prepare and execute.
• Organize promotional details, deadlines, required assets and implementation instructions.
• Improve communication between the franchise company and its locations by making messages easier to understand and act upon.
• Gather franchisee feedback and help leadership identify recurring communication or marketing needs.
• Maintain organized archives of approved messaging, campaign materials and brand resources.

• Develop customer-facing messaging for promotions, memberships, services, new locations and company initiatives.
• Write and edit content for email, text messaging, websites, social media, digital advertising, print materials and in-salon displays.
• Ensure marketing clearly communicates the value of Tan Republic memberships, services and customer benefits.
• Support public relations, community announcements and reputation-management communications.
• Help create campaigns that are compelling to customers while remaining practical for franchise locations to implement.
• Review external communications for accuracy, tone, brand consistency and legal or promotional clarity before publication.

• Help develop annual, quarterly and monthly marketing calendars.
• Coordinate campaign concepts, copy, design needs, approvals, deadlines and distribution.
• Work with graphic designers, social-media agencies, printers, technology vendors and other marketing…