Category Sales Manager

Twin River Berries, a San Lucar Company

VP of Sales, Twin River Berries / San Lucar USA

Leads a team of Retail Account Managers and/or Inside Sales professionals supporting the bushberry portfolio

Bushberries — blueberries, raspberries, and blackberries (conventional and organic)

Grocery, Club, Mass, Natural/Organic, and Specialty Retail across North America

20–30%, includes buyer headquarters, trade shows (CPMA/IFPA), and grower/production sites

Twin River Berries is a growing U.S. berry grower and marketer, and a subsidiary of San Lucar company. San Lucar, one of Europe's leading premium fruit companies, recently acquired a controlling ownership stake in Twin River Berries, forming a long-term partnership to serve North America and Asia as a single, integrated operation. The partnership pairs San Lucar's global supply chain, exclusive genetics, and decades of premium-brand leadership with Twin River's domestic growing programs, farm network, and market relationships — including the well-regarded Oregon Berry brand and an expanding production footprint in Mexico that strengthens winter and shoulder-season supply.

Together, Twin River Berries and San Lucar are building a 52-week supply model designed to deliver premium, consistent, great-tasting berries across three continents. This is a pivotal moment to join the organization: we are scaling our U.S. retail commercial team to capture the opportunity this partnership creates, and the bushberry category — blueberries, raspberries, and blackberries — sits at the heart of that growth.

As Category Sales Manager, you will own the sales performance and category strategy for our bushberry portfolio across North America retail, while leading a team responsible for the day-to-day management of retail and club accounts. You will set the commercial direction for blueberries, raspberries, and blackberries — balancing category management discipline with the realities of a highly perishable, weather-driven, fast-moving business.

You will be both a player and a coach: setting category strategy and pricing direction, carrying and developing key retail relationships yourself, and leading, and holding accountable the account managers who execute day to day. You will represent the voice of the retail buyer internally and the voice of Twin River Berries/San Lucar externally, working closely with Grower Relations, Supply Chain, Operations, Quality, and Marketing to keep supply and demand aligned.

• Own the bushberry category sales strategy across assigned retail, club, and specialty accounts, aligned to Twin River Berries/San Lucar's broader Go-To-Market plan.
• Lead a team of Retail Account Managers— setting clear goals, account assignments, and performance expectations.
• Conduct regular team meetings, to align on supply, market intelligence, and priorities.
• Partner with senior sales leadership on team hiring, capacity planning, and development as the bushberry business scales.
• Own and grow a portfolio of key retail, club, and regional grocery accounts, serving as the senior point of contact for buyers and category managers on blueberries, raspberries, and blackberries.
• Develop and execute account-specific and category-level sales plans, identifying organic growth opportunities — new SKUs, premium/organic tiers, seasonal and holiday programs, and expanded distribution.
• Prepare and lead Joint Business Plans (JBPs), category reviews, and seasonal previews with retail buyers.
• Negotiate pricing, promotional programs, and contractual terms that protect margin while securing volume and shelf space.

• Manage weekly and seasonal pricing, promotional calendars, and volume commitments for bushberries in coordination with supply and grower teams.
• Monitor account- and category-level P&L performance, including price realization, promotional ROI, and claims.
• Leverage syndicated and internal data — Circana/Nielsen, POS, and sales history — to build data-driven category presentations and pricing…