Performance Marketing Manager, DX

DX is headquartered in Salt Lake City, Utah and is one of the fastest-growing SaaS companies globally. We help engineering leaders build high-performing, productive teams. DX collects millions of data points daily, powering insights into developer productivity and experience at companies like Pinterest, Git Hub, BNY, Xero, and many more .

Our business has scaled profitably and grew rapidly—tripling annual recurring revenue in the last several years.

DX recently closed on its acquisition by Atlassian . By joining Atlassian, we will expand our resources, accelerate growth and R&D, and ultimately deliver greater impact to our customers.

Companies have all kinds of culture slides. At DX, we want to be very clear about what we care about and how we judge performance. For us, it all boils down to individual mastery, becoming the best at your craft. Those who exhibit this quality will thrive here and be unduly rewarded. We can’t control outcomes due to competitors, the economy, decision‑makers, etc.,

but what we can control is doing our jobs at the highest level possible

As Performance Marketing Manager, you will own DX's paid acquisition channels and website conversion engine. You'll develop and execute paid media strategy to hit aggressive lead generation and revenue targets, while also owning on‑site conversion rate optimization, because in this role, driving traffic and converting it are equally your job.

This is a hands‑on ownership role: you are the full owner‑operator of DX's paid Google and social program, from strategy through daily execution. You'll be building and test campaigns, rebuilding landing pages, running experiments, and reporting on performance with a clear point of view on what to do next. You'll work closely with the Managing Editor and PMM team on messaging alignment, and with the ABM team on account-level coordination.

Why this role matters

Every dollar DX spends on paid media and every landing page we ship has a direct, measurable line to revenue. This role doesn't hand off after the click: you own the full visitor‑to‑lead journey. You'll have real authority over budget allocation and your recommendations get implemented.

Budget & spend management

Manage a $600,000+ monthly ad budget across Google Ads and Linked In Ads, with full accountability for spend efficiency and return

Continuously review performance and reallocate spend based on results

Build dashboards and provide regular performance reports tracking spend, CPL, cost-per-opp, and pipeline contribution, with clear recommendations on where to increase, decrease, or reallocate

Run scenario models and forecasts to support budget planning

Own ongoing refreshes of audience targeting and segmentation to reach the maximum amount of net new engineering leaders, building and refining active audience segments by role, company size, and industry

Run account-based targeting covering DX's top target accounts, plus lookalike, retargeting, and intent-based segments aligned to DX's ICP

Set and monitor saturation guardrails; test new adjacent or lookalike audiences to discover new prospects before existing segments saturate

Build audience suppression rules to prevent wasted spend on existing customers and disqualified leads

Launch new campaigns tied to product releases, research publications, signature events, and other major marketing moments

Refresh ad creative on an ongoing basis based on performance data

Update ad keywords, creative, and copy for cutting‑edge and high‑velocity terms

Own attribution strategy and tagging standards

Conversion rate optimization

Own the conversion rate of  , from landing page to form fill to qualified lead, rebuilding key landing pages to maximize conversion

Ru…