Content Specialist; Instructional Designer

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The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Grade:
Faculty 506

Pay Range: $73,500.00 - $Job Description This role is the design and build engine behind WGU’s Orientation experience — the role that turns program strategy into the actual modules, assets, and just-in-time supports that students see, click, watch, and learn from. Across both Traditional Orientation and the Career Accelerator program, the this role owns the ongoing maintenance, evolution, and creation of every orientation touchpoint.

This is a hybrid role at the intersection of learning experience design, content creation, and digital asset development. Working closely with partners in Communications, EdTech, and Program Development, ensures the orientation experience stays current, on-brand, and pedagogically sound — while leading the design and development of just-in-time supports that help students get the right resource at the right moment of need.

If the Engagement Specialist brings the student experience to life and the Operations Specialist makes it run on time, the Content Specialist designs and builds the experience itself.

Primary Responsibilities Learning Experience Design Designs and maintains the end-to-end orientation experience for both Traditional and Career Accelerator students, ensuring the journey is coherent, paced well, and grounded in adult learning principles

Translates program goals and student needs into structured learning experiences with clear outcomes and meaningful checkpoints

Leads the iteration of existing modules and the creation of new ones in response to data, student feedback, and program changes

Partners with Program Development on changes that need to flow through the orientation experience, ensuring content stays accurate and aligned with program intent

Content Creation & Digital Assets Creates and maintains a wide range of digital assets across the orientation experience — videos, scripts, slides, written copy, graphics, interactive elements, and supporting materials

Maintains a library of reusable content, templates, and components that keep the experience consistent across populations and easy to update over time Ensures every asset is on-brand, accessible, and aligned with WGU’s voice and values

Partners with multimedia and design teams when more complex production is needed; manage external contributors and vendors as required

Just-in-Time Support Design Leads the design and development of just-in-time supports — in-the-moment resources triggered by student behavior, needs, or moments of…