VP of Financial Planning & Analysis; Hybrid; CPG

Mission Statement

We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America. We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers! We are more than a product and more than a company; we are a culture. A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency.

Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.

We are Black Rifle Coffee Company, a veteran-founded company serving premium coffee to people who love America. We have a passion for coffee, the veteran community, dogs, the outdoors... in short, if it makes our country awesome, then we love it. Our customers always come first, because without them we would have nothing. They have our eternal gratitude for that. We sell awesome coffee and make goofy videos, but the beating heart of Black Rifle Coffee is really in giving back - it's about serving those who serve us.

That means supporting the military, veteran, and first responder communities in the ways we know best. As far as the folks who work here, we value integrity, innovation, radical transparency, a crazy good work ethic, and a deep love for our country and each other.

Black Rifle Coffee Company is hiring a VP of Financial Planning & Analysis to lead planning, forecasting, and commercial, supply chain, and marketing finance. This is the senior-most FP&A seat in a publicly traded, coffee-led omnichannel CPG business selling through wholesale retail, DTC e-commerce, Amazon, and company-operated Outposts. The role owns the full planning architecture - long-range plan, annual operating plan, interim forecasts, and consolidated cash flow - is the analytical engine behind capital allocation, trade investment, marketing spend, and M&A, and authors the monthly Board financial package.

This job requires a career CPG finance operator who personally commands trade promotion economics, standard cost and manufacturing variance, syndicated consumption data, marketing efficiency, and DTC unit economics. We also expect this leader to run an AI-leveraged function. BRCC is standardized on Claude; the VP is accountable for using it directly, embedding it in the team's standard work, and governing where it is and is not appropriate.

Analytical capacity is expected to grow faster than headcount.

• Own the Long-Range Plan and Annual Operating Plan across every channel, customer, and function - modeling, scenario construction, and sensitivity analysis supporting strategic direction and capital allocation.
• Own the monthly and quarterly reforecast cycle with disciplined risks-and-opportunities tracking and a clean walk from prior forecast to current view; establish forecast accuracy as a measured discipline.
• Partner with Sales, Marketing, and Supply Chain on the demand forecast (IBP / S&OP) and convert unit plans into financial plans.
• Own the consolidated rolling cash flow forecast with weekly liquidity visibility; model working capital end to end - green coffee commitments, inventory, receivables, deductions, payables - and drive cash conversion improvement against quantified targets.
• Model capital structure scenarios, covenant headroom, and downside liquidity; own the capex plan and post-spend return validation.
• Trade Promotion Optimization, Pricing & Channel Finance Plan and govern the trade budget with an ROI mindset: pre-event modeling, post-event measurement, and event-level profitability by customer; serve as business owner and super user of trade promotion management.
• Optimize the promotion calendar - depth, frequency, mechanic, cadence - against incremental profit rather than volume; oversee deduction management, accrual adequacy, dispute recovery, and clean gross-to-net tie-out.
• Own Price/Volume/Mix decomposition and lead pricing analysis including elasticity, channel price parity, and margin recovery.
• Own wholesale P&L analytics - customer profitability, cost to serve, trade rate,…