Marketing Operations Specialist

Company Description

Givebutter is the most-loved nonprofit fundraising and CRM platform, empowering millions of changemakers to raise more, pay less, and give better. Nonprofits use Givebutter to replace multiple tools so they can launch fundraisers and events, use donation forms and donor management (CRM), send emails and text blasts—all in one place. Use of the Givebutter platform is completely free with a 100% transparent tip-or-fee model.

Givebutter has been certified as a Great Place to Work® every year since 2021, and is the #1 rated nonprofit software company on G2 across multiple categories.

Our mission is to empower the change maker in all of us. We believe giving should be fun, so you’ll want to do it again, and we also believe that work should be fun, so that you’ll have the greatest impact. We are excited to hear from talented people who want to work with other talented people in making the world a butter place—and have fun along the way.

Givebutter is seeking a Marketing Operations Specialist to support the effectiveness and scalability of our go-to-market efforts as the business continues to grow. We’re looking for a detail-oriented, process-minded professional who is excited to improve go-to-market workflows, lead generation and enrichment, and help ensure our systems run smoothly to support pipeline and revenue goals.

In this role, you’ll support the day-to-day operations of our marketing systems and processes, helping document and optimize workflows such as lead generation and enrichment in Clay, routing, and lifecycle management across inbound and outbound sales motions. You’ll play a key role in maintaining clean, reliable data in Hub Spot, supporting lead scoring and qualification processes, monitoring system performance, and identifying friction points that impact marketing and sales alignment.

You’ll work cross-functionally with peers in Marketing, Sales, and Rev Ops to ensure leads are captured, enriched, and routed accurately, and that processes are followed consistently. This role will also contribute to reporting and analytics by helping maintain dashboards, running regular data quality checks, and surfacing basic trends and KPI movements related to lead flow, conversion, and pipeline creation.

The ideal candidate has hands-on experience working in Hub Spot or similar marketing automation and CRM tools, a strong attention to detail, and a desire to learn best practices in marketing operations and revenue operations. You should be comfortable pushing the status quo where needed to drive continuous improvement across inbound and outbound motions, documenting processes, troubleshooting recurring issues related to lead flow or system behavior.

• Have experience working in marketing and marketing support roles - you have experience working on a marketing team and have transitioned to operations or supported operational success, or you have been in a marketing support role for some time.
• Understand lead enrichment and go-to-market strategy - you’ve built or helped to build a scalable lead generation logic and supplemented a sales motion with insightful data.
• Take a data-driven approach to decision-making - you rely on facts and analysis to guide strategies and optimize processes.
• See an issue and solve it - you are someone who takes initiative and proactively solves problems.

• Own and maintain the architecture and documentation of GTM processes, including lead enrichment, routing, lifecycle stage management, ensuring they are clearly documented and followed consistently.
• Support the GTM systems ecosystem (Lead Generation/Enrichment Software, CRM, sales engagement tools) by monitoring data quality, flagging system issues, and assisting with basic configuration and adoption efforts.
• Collaborate with Marketing, Sales, Sales Operations and Revenue Operations peers to ensure systems and processes align with shared revenue and operational goals.
• Own reporting and analytics related to GTM processes and systems by maintaining dashboards, running QA checks, and sharing accurate, actionable insights with stakeholders.
• Contribute to…