Senior Data Analyst - Outreach Analytics

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency‑based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student‑focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to skill sets, experience and training, licensure and certifications, and other business and organizational needs.

Grade:
Professional 310

Pay Range: $88,300.00 - $

The IAR Senior Data Analyst is responsible for extracting, processing, analyzing, and reporting on data to produce rigorous, actionable insights and research. They establish and maintain strong relationships with peers and leaders across IAR, Data Engineering, Product Management, Finance, EdTech, and Faculty staff. They perform ad‑hoc analyses, build standard reports and data visualizations, and deliver information and insights through various methods and media that privilege data storytelling and compress time‑to‑action.

At WGU, data plays a critical role in expanding access, improving equity, and driving innovation.

• Lead complex analyses to answer strategic business questions across outreach, marketing, and enrollment domains
• Write advanced SQL to extract, transform, and analyze data from large, multi‑domain data sets
• Build and maintain dashboards and reports using Tableau or Power BI to surface trends and insights
• Partner with Data Engineering to develop and improve ETL/ELT pipelines, data quality standards, and analytics best practices
• Communicate insights clearly through data storytelling, presentations, and written deliverables to technical and non‑technical audiences

• Bachelor’s degree in a related discipline
• 5+ years of experience in Data Analytics
• Advanced SQL proficiency (joins, CTEs, window functions, performance tuning, data transformation)
• Advanced proficiency building reports and dashboards using Tableau or Power BI
• Strong experience with descriptive statistics, causal analysis, and inference

• Experience in marketing, outreach, enrollment, or customer journey analytics
• Familiarity with data modeling concepts (dimensional models, star/snowflake schemas)
• Experience mentoring or supporting the development of other analysts

An equivalent combination of training, experience, credentials, or accomplishments demonstrating the ability to perform the essential functions of this job may substitute for education degree requirements.

This is a full‑time, in‑office position at WGU’s headquarters in Salt Lake City, UT
. You’ll work alongside a multidisciplinary team of analysts, researchers, and educators committed to data‑informed innovation and student success.

At WGU, our mission drives everything we do—including how we hire. Our interview experience is designed to give qualified candidates the opportunity to show their best work through meaningful conversations, practical problem‑solving, and authentic collaboration.

We thoughtfully review every application and invite forward the candidates whose experience and potential best align with the role and our mission. If selected, you’ll hear from a recruiter or hiring manager who will guide you through the process and help you know what to expect at each stage. We aim to communicate decisions promptly and respectfully.

• Introductory call (~30 minutes):
  We’ll walk you through who we are at WGU and learn about your relevant…