Manager Digital Experiment Optimization

Manager Digital Experiment Optimization

Location:

Long Island City, NY, US, 11101 Washington, DC, US, 20005 Orlando, FL, US, 32827 Salt Lake City, UT, US, 84121 Req  Category:
Information Technology

Position Summary:

The Manager, Digital Experimentation & Optimization leads Jet Blue's digital experimentation and optimization practice across the travel ribbon. This role evolves and owns the operating model, standards, governance, prioritization, measurement approach, and technology enablement required to scale experimentation across Digital. This leader partners closely with Commercial teams, including e-commerce Marketing, as they develop business hypotheses, offers, campaigns, and test concepts in parallel.

The Manager ensures those efforts align to a unified roadmap, use consistent standards, are technically feasible, and are measured against shared commercial and customer outcomes. Serving as the connector between business strategy and technology execution, this role translates Jet Forward priorities into scalable digital capabilities that support conversion, ancillary revenue, upsell, loyalty engagement, personalization, and customer experience improvements. The Manager co-chairs a cross-functional experimentation prioritization forum, aligns business and technology teams around the highest-value opportunities, and drives measurable commercial impact through disciplined test planning, execution, reporting, and executive-ready storytelling.

The ideal candidate is a balanced product, technology, and commercial leader who can build relationships across the organization while developing a scalable experimentation practice and future team structure.

Essential Responsibilities:

• Lead, coach, and develop a team of crew members focused on digital experimentation, optimization, product management, and technology enablement.
• Own and mature Jet Blue's digital experimentation and optimization operating model, including intake, prioritization, governance, standards, measurement, reporting, and business-readout processes.
• Chair a cross-functional experimentation prioritization forum to align Technology and Commercial teams, including e-commerce Marketing, around the highest-value digital opportunities.
• Partner with Commercial teams that are developing business hypotheses, offers, campaigns, and test concepts in parallel to ensure experimentation work aligns to Jet Forward priorities, a unified roadmap, and shared business outcomes.
• Translate Jet Forward priorities into a digital experimentation roadmap that supports conversion improvement, ancillary revenue, upsell, loyalty engagement, personalization, customer experience, and broader digital commerce outcomes.
• Serve as the primary connector between business strategy and Technology execution, ensuring experimentation concepts are translated into clear requirements, scalable capabilities, and measurable outcomes.
• Establish consistent testing and experimentation standards across Technology to ensure digital tests are technically feasible, measurable, scalable, governed, and aligned with Jet Blue standards.
• Support and enable underlying experimentation, personalization, analytics, content management, customer behavior, and governance technologies across Digital in support of Commercial and e-commerce Marketing priorities.
• Responsible for establishing, tracking, and improving product metrics, experimentation metrics, Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs), financial/resource plans, and commercial outcomes for the portfolio of products and capabilities in their purview.
• Develop business cases for experimentation capabilities, tooling, operating model enhancements, technology enablement needs, and future team growth aligned to primary travel-ribbon areas such as Inspiration and Booking, Post-Booking, and Loyalty.
• Take a significant role in the development of crew members to support their engagement, growth, and goal achievement.

Minimum

Experience and Qualifications:

• Bachelor's Degree in Business, Computer Science, or relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4)…