Senior Digital Analyst II

Responsibilities

• Lead analysis of digital customer journeys across acquisition, engagement, and conversion funnels to identify optimization opportunities and influence business performance.
• Partner cross-functionally with Marketing, Web, Demand Gen, Product Marketing, Business Intelligence, and agency teams to define KPIs, measurement strategies, and success metrics for digital initiatives.
• Support and evolve first‑party data strategies, lead tracking, and digital measurement frameworks to improve visibility into customer behavior and marketing performance.
• Deliver strategic insights and recommendations related to website performance, conversion behavior, customer engagement, and digital experience optimization.
• Support experimentation and testing initiatives across landing pages, chatbot experiences, messaging, and digital optimization programs.
• Help define measurement approaches and testing frameworks related to AI‑driven search behavior, AI Overviews (AIO), LLM impacts, and evolving organic discovery trends.
• Monitor shifts in digital acquisition behavior and recommend strategies to improve visibility, engagement, and conversion performance in an increasingly AI‑driven marketing environment.
• Partner with Business Intelligence teams to improve data quality, scalable reporting capabilities, and self‑service analytics solutions.
• Support strategic planning, quarterly business reviews, and executive discussions through analytical storytelling and actionable business insights.
• Operate independently in ambiguous environments, proactively identifying opportunities, risks, and emerging trends across digital analytics and customer behavior.

• Bachelor’s degree in Analytics, Marketing, Business, Statistics, Economics, Information Systems, or related field preferred.
• 5+ years of experience in digital analytics, marketing analytics, web analytics, or related analytical roles with increasing strategic scope and business influence.
• Deep experience with web analytics platforms such as Adobe Analytics, Google Analytics, or similar enterprise analytics tools.
• Strong experience analyzing digital funnels, customer journeys, lead behavior, and conversion performance within B2B SaaS or digital‑first environments.
• Demonstrated ability to influence business decisions and provide strategic recommendations through data‑driven insights and analytical storytelling.
• Experience developing scalable measurement frameworks, attribution approaches, and first‑party data strategies.
• Strong understanding of digital tracking methodologies, customer behavior analytics, and marketing performance measurement.
• Experience leading analytical support for experimentation, optimization, or digital testing initiatives.
• Ability to operate independently and navigate ambiguity while managing multiple strategic priorities in a fast‑paced environment.
• Strong stakeholder management and communication skills with experience partnering cross‑functionally and presenting insights to senior leaders.
• Proficiency in AI, SQL, Excel, and BI/reporting platforms with the ability to independently analyze and synthesize large datasets.
• Strong analytical rigor, intellectual curiosity, and ability to proactively identify opportunities for optimization and business impact.