Digital Analytics & Engineering Manager

Seek Well is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award‑winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies.

We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

We’re on a mission to make vision care simple and affordable—and data is critical to helping us get there. We’re looking for a Manager of Digital Analytics & Engineering to lead how we measure, understand, and improve our digital customer experiences. This is a unique hybrid role for someone who can move seamlessly between analytics and engineering: uncovering meaningful customer insights, designing scalable measurement solutions, and ensuring our teams have access to accurate, trustworthy data.

You’ll help shape our digital analytics strategy across web and app experiences while working closely with Marketing, Product, Engineering, and Data teams. You won't just analyze the data—you'll help build and evolve the systems that make great analysis possible. If you love solving complex

• Lead digital analytics and measurement strategy across web and mobile app experiences.
• Use quantitative and qualitative data to understand customer behavior, identify friction, and influence marketing, product, and customer experience strategy.
• Lead the design, implementation, and evolution of digital analytics solutions, ensuring data is accurate, scalable, and useful.
• Own and advance our Adobe analytics ecosystem, including Adobe Analytics, Customer Journey Analytics, Adobe Experience Platform, and Adobe Tags.
• Partner closely with Product and Engineering teams to define analytics requirements, develop technical specifications, and implement high-quality measurement solutions.
• Design and maintain data layers, event schemas, identity strategies, classifications, and other foundational components of our digital measurement architecture.
• Establish quality assurance processes that improve the reliability and trustworthiness of digital data.
• Lead analysis of A/B tests and other experimentation efforts, providing timely results, post-impact analysis, and clear next‑step recommendations.
• Create reporting and analytical frameworks that evaluate digital performance and identify the largest opportunities for improvement.
• Partner across Analytics, Marketing, Product, Engineering, and Data teams to align measurement strategy with broader business priorities.

What you'll need

• Bachelor’s degree in a quantitative, technical, or related field—or equivalent professional experience.
• 8+ years of experience in digital analytics, analytics engineering, marketing technology, or a related field.
• Deep experience with digital analytics platforms and a strong understanding of web and mobile app measurement.
• Strong experience with Adobe Analytics and Adobe Tags; experience with Customer Journey Analytics and Adobe Experience Platform is highly preferred.
• Experience designing and implementing analytics solutions, including data layers, event tracking, custom dimensions and metrics, identity, and data classification.
• Experience with tag management systems and client‑side and/or server‑side data collection.
• Strong understanding of analytics implementation testing, debugging, and quality assurance.
• Experience with experimentation, including A/B testing, test design, statistical analysis, and post‑impact measurement.
• Excellent communication skills with the ability to make complex analysis and technical concepts clear, relevant, and actionable.
• Proven ability to lead complex, cross‑functional projects from ambiguous problem through implementation and measurable results.
• A collaborative leadership style with the ability to challenge assumptions, influence decisions, and build strong relationships across technical and business teams.
• Curious,…