Marketing Technology Manager

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals.

The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case.

A reasonable estimate of the current range is:
Grade:
Professional 308 Pay Range: $75,200.00 - $

• The Marketing Technology Manager is responsible for overseeing the development, implementation, and optimization of marketing technology tools and platforms within the organization.
• This role operates at the intersection of marketing and technology, ensuring that digital solutions align with business objectives and enhance marketing effectiveness.
• The ideal candidate will possess a strong technical understanding of marketing platforms along with a deep knowledge of marketing strategies.
• This role involves technical aspects but operates from a business perspective.
• This individual will work closely with stakeholders, internal & external developers and is a key contact with other departments.
• The Marketing Technology Manager reports to Marketing Operations while working closely with Marketing Stakeholders, Engineering, Project Managers, Product Owners, Procurement, Legal and Security.
• This is a full-time in-office position working with our Marketing team out of our corporate headquarters in Salt Lake City, Utah.
• The primary responsibility of this position is the continual monitoring, evaluation and optimization of the marketing technology stack.
• This entails regular review of technologies with product owners and the usage of those technologies.
• The Marketing Technology Administrator will provide opportunities for additional training, implementation, third-party assistance, adjustments or additions to the technology stack back to business leaders.
• Act as a bridge between marketing stakeholders and the technical teams, ensuring both sides are aligned on project goals and requirements.
• Gather input from marketers about needs and integrations, then translate those requirements into actionable tasks.
• Champion Data-Driven Decision Making:
  Establish clear success metrics tied to business impact.
• Use data, experimentation, and customer insights to guide product strategy and measure progress.
• Roadmap Ownership:
  Define the technical roadmap and backlog for tools.
• Vendor Management:
  Evaluate third-party software, lead "build vs. buy" decisions, and manage vendor relationships and costs.
• Coordinate with procurement, security, and legal to procure new tools and renew existing platforms.
• Cross-Functional Alignment:
  Translate business needs from Marketing into technical user stories.
• Determines how well the department can support its use, defines a high-level understanding of its lifecycle (product implementation, maintenance, and retirement), and a check for potential alternatives.
• Responsible for assessing the feasibility of significant functionality changes and requests from stakeholders to existing systems that are managed or shared by the Marketing Website Team.
• Responsible for working with various teams to establish, assign, maintain, and enforce ongoing and periodic audits.
• Help communicate prioritization and plans to…