Senior Paid Media Manager

PRIME Corporate Services is seeking a Senior Paid Media Manager to own paid customer acquisition across every channel we buy.

Reporting to the VP of Growth Marketing, this person is accountable for the performance of our paid media program:
Google Search, Meta, and the emerging channels we have not built yet. You will own the accounts day to day, run the testing roadmap, own the conversion tracking that tells us whether any of it worked, and decide where the next dollar should go.

Accountability in this role does not stop at the booked consultation. Working closely with the Sales team, you are also responsible for the quality of the traffic we buy and the orders it ultimately produces. Volume that does not convert is not a win here, and a channel that looks efficient on cost per lead but poor on closed business is a problem you are expected to find and fix.

This is a hands‑on individual contributor role. You will build the campaigns, write the ad copy, brief Design on creative, implement the tracking with Engineering support, and read the results yourself.

Analytical rigor is central to the role. A large share of this job is deciding what a number actually means: whether a CPA movement is signal or noise, whether a test has run long enough to read, whether a platform's reported conversions reflect real revenue. The best people in this seat are comfortable being the one who says the data does not support that conclusion yet, and equally comfortable acting decisively once it does.

A significant part of this role is expansion. Paid channels are proliferating faster than most teams can evaluate them, and we want someone who can design a real test for a new platform, run it with discipline, and tell us honestly whether to scale it or kill it. That includes AI‑native inventory like ChatGPT Ads, where the targeting and optimization levers are limited and results depend far more on offer clarity and clean measurement than on platform sophistication.

You will own how and where our paid budget gets deployed. Material shifts to the total go through an approval step, but the channel mix, the strategy behind it, and the calls about what we test and where we scale are yours to drive.

PRIME Corporate Services is seeking a Senior Paid Media Manager to own paid customer acquisition across every channel we buy.

Reporting to the VP of Growth Marketing, this person is accountable for the performance of our paid media program:
Google Search, Meta, and the emerging channels we have not built yet. You will own the accounts day to day, run the testing roadmap, own the conversion tracking that tells us whether any of it worked, and decide where the next dollar should go.

Accountability in this role does not stop at the booked consultation. Working closely with the Sales team, you are also responsible for the quality of the traffic we buy and the orders it ultimately produces. Volume that does not convert is not a win here, and a channel that looks efficient on cost per lead but poor on closed business is a problem you are expected to find and fix.

This is a hands‑on individual contributor role. You will build the campaigns, write the ad copy, brief Design on creative, implement the tracking with Engineering support, and read the results yourself.

Analytical rigor is central to the role. A large share of this job is deciding what a number actually means: whether a CPA movement is signal or noise, whether a test has run long enough to read, whether a platform's reported conversions reflect real revenue. The best people in this seat are comfortable being the one who says the data does not support that conclusion yet, and equally comfortable acting decisively once it does.

A significant part of this role is…