SEO Analyst, Salt Lake , UT

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

Pay Range: $68,300.00 - $

Essential Functions and Responsibilities:
Conduct keyword research to identify high-value search phrases to drive traffic and guide content teams. Perform keyword and competitor analyses. Execute effective link-building strategies. Optimize page content, metadata, and other on-page elements. Keep up to date on current algorithm, and SEO trends. Monitor daily performance metrics to understand SEO strategy performance. Create reporting on website analytics and performance. Monitor SEO metrics and key performance indicators to identify insights and potential issues.

Understand and present information on industry best practices for measuring success of search. Performs other related duties as assigned. Knowledge, Skill and Abilities:
Passion for SEO and internet marketing. Outstanding ability to think creatively and identify and resolve problems. Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere. Ability to clearly and effectively articulate thoughts and points. High levels of integrity, autonomy, and self-motivation. This individual will have excellent analytical, organizational, project management, and time management skills.

Competencies:

Organizational Impact:
Works to achieve operational targets within job areas impacting department, function, or office results. Work is performed independently on moderately complex projects and assignments with some guidance required for direction and complex tasks. Sets objectives for oneself to meet the goals of projects or assignments. Problem Solving & Decision Making:
Responsible for employing adjustments or recommended enhancements to systems and processes to solve problems or improve the job area’s effectiveness while leveraging a systems-thinking approach. Problems faced may require an understanding of a broader set of issues and job areas. Communication & Influence:
Collaborates with contacts typically within the job area to obtain or provide information requiring some explanation or interpretation. Leadership & Talent Management May provide guidance and assistance to entry-level professionals and or support employees. Demonstrates the WGU leadership principles in all aspects of service to students, employees, and partners of WGU.

Job Qualifications:

Minimum Qualifications:

Bachelor’s degree and 2+ years of related experience, or an advanced degree without experience. Department Specific

Minimum Qualifications:

A Bachelor’s degree in marketing, advertising, communications, business, or a related area is preferred. 3+ years of experience in successfully executing SEO campaigns. Basic knowledge of HTML, CSS and JavaScript. Strong understanding of search engine algorithms, technical SEO, and ranking methods. Experience with SEO industry programs and tools such as Google Analytics, SEMrush, Screaming Frog, SEOClarity or similar. Experience with CMS platforms AEM, Word Press, or similar.

Experience with content management tools such as Work Front.

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