Strategic Communications Manager

Utah Transit Authority Description

Strategic Communications Manager develops content and communications strategy that supports the entire Communications & Marketing department at Utah Transit Authority (UTA). Informs the content calendar, content roadmap, and social media plan, working closely with the Digital Marketing Manager on paid media and campaign initiatives throughout the year. Partners with internal teams and external stakeholders, including our PR agency, industry analysts, journalists, and others.

Ensures content assets and communication plans are implemented effectively and efficiently. Sets the tone for the organization by developing and refining UTA's content guidelines, internal and external communications, and the voice of the brand.

Produces materials and communication direction to accelerate marketing campaigns and optimize them accordingly. Provides leadership in marketing maturation and development by building a strong marketing communications and copywriting team to support UTA.

EXPERIENCE/EDUCATION/TRAINING:

• Five (5) to seven (7) years of marketing, digital marketing, social media, corporate communications, public relations, and/or related equivalent work experience.
• Three (3) to five (5) years leading a team.
• MBA preferred, but not required.
• Solid experience in:
  • Communicating at all levels, conveying ideas and messages to key stakeholders, colleagues, and our varying cohorts and personas.
  • Experience leading and contributing to strategic communications and content management.
  • Hiring and managing others and training/onboarding new team members.
  • Assessing communication needs and measuring success of initiatives and programs.
  • Writing in the voice of an individual or company brand.
  • Creating compelling PowerPoint presentation content and coaching internal stakeholders and presenters for most effective delivery.
  • Gathering, analyzing, and responding to feedback from target audience (experience with employee audience preferred).

KNOWLEDGE/SKILLS/ABILITIES

• Expertise in developing communications strategies and tactics that drive organizational objectives and reflect the culture of the company; thorough understanding of marketing strategies, tactics, and tools.
• Knowledge of current and emerging technology apps and platforms, including the most up-to-date technologies and industry trends; basic proficiency with personal computers in a networked environment and MS Office applications (Outlook, Word, Excel, PowerPoint, and SharePoint); extensive technical knowledge.
• Strong planning and project management skills, including working well under pressure and managing multiple projects and priorities concurrently in a fast-paced, dynamic, and sometimes ambiguous environment; ability to prioritize and meet tight deadlines; manage projects and timelines with colleagues without direct supervisory responsibility and influence without authority.
• Exceptional verbal, written, and interpersonal communication skills; strong relationship-building skills; engaging presentation skills (presenting to a live audience is part of the selection process); strong organizational skills; an eye for detail and understanding of the importance of words and their selection.
• Strong analytical and problem‑solving skills; proactive, solutions‑oriented, and passionate about troubleshooting; enthusiastic, creative, and self‑motivated.
• This job requires regular and predictable attendance.

- OR -

An equivalent combination of relevant education and experience.

[UTA reserves the right to determine the equivalencies of education and experience.]

As a full-time Administrative Employee, your Total Rewards Benefits Package will include:

• Health, dental, vision, life/AD&D, short-term and long-term disability insurance, with Flexible Spending and Dependent Care accounts. Choice between Traditional Co-Pay or High Deductible Health Plans for medical coverage. HSA with company match available to employees enrolled in the HDHP. Benefit plans include coverage for domestic partners (eligibility affidavit required for coverage).
• Onsite Health and Wellness Clinics for medical care at no cost to employees, spouses, domestic partners, and…