Marketing Manager; Lifestyle

$$100K-110K base salary (maybe $115K for a candidate with deep email experience!)

Location:
Hybrid onsite M-Th in North Salt Lake City, Remote on Friday (might later move to two days remote)

Client:
Incredibly successful (and unique!) multi-vertical medical company

The Lifecycle Marketing Manager owns customer communication and retention across email, SMS, and post-purchase journeys. This role sits at the intersection of marketing, ecommerce, and operations — responsible for driving repeat revenue, improving customer experience, and supporting key ecommerce functions within Shopify.

You’ll work cross-functionally with marketing, ecommerce, and external partners to ensure the right message reaches the right customer at the right time.

• Own strategy, execution, and performance of all email and SMS campaigns
• Build, manage, and optimize automated flows (welcome, abandoned cart, post-purchase, replenishment, win-back, etc.)
• Develop campaign calendars aligned with launches, promotions, and seasonal moments
• Segment audiences based on behavior, purchase history, and engagement
• Continuously test subject lines, creative, timing, and offers to improve performance
• Maintain strong deliverability and list health

• Assist with backend Shopify tasks
  , including:
• Product setup and updates
• Collections, tags, and merchandising support
• Discount creation and QA
• Support campaign execution by ensuring storefront readiness
• Collaborate on improving conversion rate and customer experience

• Track and report on key lifecycle KPIs (revenue, conversion, AOV, retention, LTV)
• Provide insights and recommendations based on performance data
• Identify opportunities to improve customer journeys and increase repeat purchase

• 2–5+ years experience in email and/or lifecycle marketing
  , preferably in ecommerce
• Hands-on experience with ESP and SMS platforms (Klaviyo strongly preferred)
• Working knowledge of Shopify backend
• Strong analytical mindset with comfort using data to guide decisions
• Highly organized, detail-oriented, and able to manage multiple campaigns at once
• Comfortable working with external partners and internal stakeholders

• Experience in DTC, outdoor, tactical, or preparedness brands
• Affiliate or influencer program exposure
• CRO or on-site merchandising experience

This position directly impacts revenue, customer loyalty, and brand trust. You’re not just sending emails — you’re building long-term relationships with customers who rely on My Medic products when it matters most.