Digital marketing coordinator​/manager

Sutherland Institute is a nonpartisan public policy organization whose mission is to equip Americans to advance principled public policy that promotes the constitutional values of faith, family, and freedom
.

Our vision is for Utah to be recognized as the national model for successfully applying America’s founding principles to today’s policy challenges
, with Sutherland Institute serving as a leading voice shaping those ideas in Utah and beyond.

We produce research, events, and communications that help make sound ideas broadly popular by penetrating public narratives and building coalitions that drive public policy reform.

Sutherland Instituteseeksa highly capable Marketing Manager to lead the organization’s digital marketing. This role owns Sutherland’s digital presence—including email marketing, social media, digital advertising, website publishing, and analytics—and ensures our ideas reach policymakers, donors, media, and the public.

The Marketing Manager combines strategic thinkingandhands‑on technical capability to expand the reach and impact of Sutherland’s policy work.

• Manage Sutherland’s full digital marketing ecosystem: email, social media, advertising,and website
• Use analytics toidentifytrends andoptimizemarketing strategy

• Build and distribute Sutherland’s four weekly newsletters
• Draft and send press announcementsandevent communications
• Maintain healthy email lists with proper segmentation and deliverability best practices
• Preference will be given to candidates who have experience with Google Postmaster Tools and understanding of DNS records

• Manage and publish social media content across platforms
• Manage digital ad campaigns, including optimizing performance, across platforms including Meta and Google Ads
• Help prepare short‑formvideocontent aligned with Sutherland’s brand voice
• Publish and maintain website content, including blogs, research, and event pages

• Monitor advertising performance and track marketing ROI
• Support development team reporting with marketing metrics for donors

• Maintain digital marketing infrastructure and tools including:
• Word Press
• Google Analytics and Tag Manager
• Campaign Monitor
• Critical Mention
• Advertising platforms
• Automation tools and integrations
• Work closely with Sutherland’s communications, policy, and development teams
• Share oversight of communications interns and assist in coordinating communications projects

• Strong writing and editing skills
• Experience managing email marketing and digital campaigns
• Familiarity with marketing analytics and performance tracking
• Ability to manage multiple projects with attention to detail
• Comfort working with digital marketing tools and web publishing platforms

• 3+ years of experience in digital marketing, communications, or nonprofit marketing
• Experience in public policy, think tanks, or mission-driven organizations
• Familiarity with digital advertising platforms such as Meta Ads and Google Ads
• Technical familiarity with web publishing, automation tools, or marketing integrations
• Preference will be given to candidates who have experience with Google Postmaster Tools and understanding of DNS records

Successful candidates will align with Sutherland’s mission and core values:

• Principled and Data-Driven
• Thoughtful and Nonpartisan in Tone
• Mission before Team before Self
• Step Up, Get It Done, Over-Deliver, and Continuously Improve
• Partnerships and Trust, Not Transactions

Our office is located inSalt Lake City, Utah.

Wemaintainahybrid work schedule for all in-state staffand have both in-state and remote  candidates are preferred for this position, but exceptional remote candidates will be considered.

Salary is commensurate with experience and qualifications.

Expectedsalaryrange is $60,000-$80,000.Sutherland offersa health plan, 401k plan, and a flex PTOpolicy.

Interested candidates shouldsubmita resume and brief cover letter describing their interest inSutherland

Institute, our mission, and our core values.

Submit via email to Amy.