Director of Inside Sales

Description & Requirements

We are in search of a Director of Inside Sales
. The Director of Inside Sales & Business Development at Brady

PLUS is a strategic, growth-oriented leader responsible for overseeing both the Inside Sales Representative (ISR) team and the Business Development Representative (BDR) team. This leader drives profitable revenue, customer retention, new business generation, and category penetration across all customer segments. Sets goals, strategies, and holds team accountable to individual and team goals.

This role supports Brady

PLUS’s mission of helping customers operate cleaner, safer, and more efficiently by equipping both Inside Sales and BDR teams to deliver proactive engagement, consultative selling, strong pipeline creation, accurate quoting, and exceptional customer experience.

The Director partners closely with Field Sales, Customer Success, Merchandising, Marketing, Vendor Partners, Supply Chain, and Operations to execute an integrated go-to-market strategy and ensure sustained customer and revenue growth.

• Foster a culture of accountability, communication, and continuous improvement.
• Lead, mentor, and develop Inside Sales Representatives (ISRs) and Business Development Representatives (BDRs), creating a unified, high‑performing, growth‑focused team culture.
• Build clear role expectations for both functions, ensuring alignment on pipeline generation, revenue growth, customer experience, and category strategies.
• Recruit, onboard, and retain top sales talent; implement 30/60/90‑day ramp plans and continuous development pathways.
• Conduct regular performance reviews, pipeline coaching, call coaching, and skill development sessions for both ISR and BDR teams.
• Foster a culture of accountability, communication, and continuous improvement across both groups.

• Establish KPI dashboards, forecasting models, and sales processes to ensure transparency and consistency to guide action planning and measure progress.
• Develop and execute dual strategies: one for Inside Sales account expansion and one for BDR-led new business acquisition.
• Align ISR objectives to revenue, margin, wallet‑share expansion, retention, and growth targets.
• Create and drive BDR objectives to lead generation, outbound prospecting effectiveness, opportunity creation, appointment setting, and quality pipeline contribution.
• Establish strategic account segmentation and prospecting frameworks to maximize growth potential. Determine when/how to reevaluate segments on routine basis.

• Oversee processes that ensure rapid response times, accurate quoting, and proactive follow‑up.
• Partner with internal teams to resolve order issues, backorder concerns, and product availability challenges.
• Lead initiatives to streamline workflows, reduce friction points, and enhance customer satisfaction across all Inside Sales touchpoints.
• Ensure consistent communication with customers regarding inventory updates, order status, and alternative product recommendations.

• Align closely with Field Sales leadership on customer strategy, account transitions, and sales coverage optimization.
• Work with Category Management and Vendor Partners to promote product training, preferred vendor programs, and category growth initiatives.
• Collaborate with Marketing to design targeted campaigns, call blitzes, and promotional outreach strategies.
• Engage Supply Chain and Operations to ensure strong service levels and address customer‑impacting issues.
• Partner with Marketing to generate targeted campaigns, lead lists, call campaigns, and territory outreach programs.

• Champion adoption of sales tools and technologies that increase productivity and improve customer engagement.
• Oversee training programs to support scalable growth, enhance product knowledge, selling skills, digital selling effectiveness, consultative selling, and category expertise.
• Continuously review and refine sales processes to support scalable, efficient growth.
• Ensure correct and consistent CRM usage, including opportunity…