Salesforce AI Revenue Operations Strategist

Fueling Success in this Role

VP Racing is built to win. Our culture is grounded in ownership, continuous improvement, passion, and solidarity. We are competitive, execution-focused, and performance-driven, and we bring that same intensity to everything we do, including how we build our internal teams.

We are hiring immediately for a Salesforce AI Revenue Operations Strategist to build, own, and optimize our CRM and AI‑driven lead strategy. This role operates primarily inside Salesforce and directly impacts pipeline growth. This is a full‑time, in‑office position located at VP Racing's Corporate Headquarters, 10205 Oasis Drive, San Antonio, TX 78216.

• Own and manage Salesforce CRM – data structure, workflows, imports, routing logic, automation, and reporting.
• Ensure data accuracy, organization, and usability across the sales pipeline.
• Partner with Sales divisions to understand objectives and translate them into CRM‑driven execution strategies.
• Use AI platforms (ChatGPT, Copilot, and similar tools) to research, gather, structure, and enrich prospect data.
• Build scalable systems for lead sourcing, qualification, and CRM integration.
• Prepare and manipulate large datasets in Excel before importing into Salesforce.
• Deliver clean, structured, campaign‑ready data to Marketing.
• Track key metrics and demonstrate measurable pipeline contribution and ROI.
• Continuously improve systems and processes without waiting for direction.

At VP Racing, we don’t just create high‑performance fuels – we create high‑performance careers. Based in San Antonio, Texas, we are a global leader in race fuels (land, sea, & air), performance chemicals, and branded retail products. Our work environment is built for those who thrive on innovation, precision, and speed, offering a dynamic workplace where passion drives everything we do.

We invest in our people and provide real opportunities for professional growth.

We hire people based on potential, not just experience, and believe in building a team that’s diverse, driven, and ready to push limits. At VP, we work hard and play hard, innovate boldly, and foster a fun, collaborative culture where teamwork fuels success.

We offer a competitive salary for our Salesforce AI Revenue Operations Strategist along with a comprehensive benefits package designed to support your well‑being and future. Our benefits include health, dental, and vision insurance, a full suite of supplemental insurance options, and a robust 401(k) plan with a company match to help you build a secure retirement. We offer paid time off, so you have the flexibility to recharge and refuel.

You’ll enjoy a down‑to‑earth, casual work environment, along with a positive, team‑oriented culture built on innovation, inclusion, and long‑term success.

This role was built for someone disciplined, curious, and ready to step in immediately and make an impact. You don’t need years of experience – everything here is teachable. What we can’t teach is attitude. We’re looking for someone with a competitive streak who isn’t satisfied with good enough, who spots a problem and gets it done without being asked, and who is comfortable spending the majority of their day working inside Salesforce and Excel in a focused, execution‑driven environment.

If you’re self‑motivated, AI‑comfortable, and analytical, we want to hear from you.

• Bachelor’s degree preferred in Business, Marketing, Data Analytics, Computer Science, Information Systems, or a related field (we’re open‑minded on the major) OR any equivalent combination of experience and training which provides knowledge, skills, and abilities.
• Strong working knowledge of Salesforce – internships, certifications, or hands‑on experience accepted. We’ll build on whatever you bring.
• Advanced Excel skills – formulas, filtering, and organizing large datasets.
• High comfort level using AI tools (ChatGPT, Copilot, etc.) independently to solve problems and improve workflows.
• Strong communication skills and a positive personality – able to collaborate effectively with Sales and Marketing.

VP Racing is best known as a world leader in racing and performance fluids, powering champions in virtually every form of motor sport on land, sea, and air since 1975. VP also sells a full line of consumer products, including ethanol‑free fuels and oils for 2‑ and 4‑cycle outdoor power equipment, automotive lubricants, additives, coolants, and accessories through national home improvement, automotive parts, and online retailers.

The company also offers a branding program for independent operators of convenience stores, gas stations, car washes, quick lubes, and marinas, giving them the opportunity to fly the VP Racing flag and resell our full range of performance products.

VP Racing is an Equal Opportunity Employer.