Senior Manager, PenFed Strategy

Pen Fed is hiring a (Hybrid) Senior Manager, Pen Fed Home Strategy at our San Antonio, Texas or Phoenix, Arizona location. The primary purpose of this position is to own, build, monitor, and continuously evolve Pen Fed Home’s mortgage digital storefront and web page experience across penfed.org. This role will serve as the business product owner for mortgage web pages supporting purchase, refinance, home equity, home buying, tools/resources, and campaign landing experiences.

By combining the financial strength of Pen Fed Credit Union with the real estate expertise of Pen Fed Realty, we are reimagining the home buying experience to deliver unique, member-focused advantages grounded in our credit union values. The Sr. Manager will translate mortgage business goals, member needs, sales feedback, marketing priorities, analytics insights, and compliance requirements into clear page strategies, content requirements, component needs, launch plans, and optimization roadmaps.

This individual will work with Sales, Marketing, Product, IT, Data & Analytics, Legal, Compliance, Pen Fed Realty, and external agencies to deliver high-quality digital experiences from concept through launch and ongoing performance improvement. The ideal candidate is a strategic builder and cross-functional leader who thrives at the intersection of innovation, collaboration, and execution.

Equivalent combination of education and experience is considered.

• Bachelor’s Degree in a related field.
• Minimum of eight (8) to ten (10) years of experience in digital product management, website experience management, digital marketing technology, or consumer-facing digital channel ownership, preferably within mortgage, home lending, banking, fintech, or another regulated financial services environment.
• Demonstrated experience in building integrated, go-to-market strategies that leverage digital, marketing, and/or AI.
• Minimum of two (2) years of direct management experience or demonstrated experience leading cross-functional digital delivery teams, work streams, or vendor partners.
• Hands-on or business-owner experience with Salesforce Experience Cloud, Experience Builder, Salesforce CMS, Salesforce Marketing Cloud, Salesforce CRM, or similar enterprise website/content management tools strongly preferred.
• Demonstrated experience building, launching, monitoring, and optimizing web pages or digital journeys that support lead generation, application starts, conversion, member education, sales enablement, and campaign performance.
• Strong understanding of mortgage products, mortgage customer journeys, digital funnel metrics, web analytics, SEO/GEO considerations, content governance, regulatory disclosure requirements, and compliant financial services marketing practices.
• Excellent written communication skills with ability to consolidate complex topics and detail into digestible and actionable content for Executive presentations.
• Experience working in a fast-paced dynamic environment while carrying multiple projects and managing different and often competing priorities.
• Excellent communications, conflict management, and negotiation skills.
• Must possess a strong work ethic and be an enthusiastic team player.
• Self-starter with the ability to work collaboratively, prioritize, and meet deadlines.
• Experience in financial services or highly regulated industries a plus.
• Experience using A.I. tools preferred.

This position will supervise employees.

There are no additional certifications required.

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

* Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*

The ability to travel to various worksites and be on-call may be required.

The anticipated starting salary range for this role is $84,700.00 - $This position is eligible for an organizational performance based annual bonus, subject to board discretion and approval.

This position is eligible for an individual performance based annual bonus.

#LI-Hybrid

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned.

• Own the mortgage digital product roadmap for Pen Fed Home web pages, including purchase, refinance, HELOC, VIB, home…