Commercial Director - Signia by La Cantera Resort and Spa

JOB DESCRIPTION

This role leads Sales, Catering Sales, Marketing, Revenue Management, Events, Reservations, and Business Development functions while partnering closely with Operations, Finance, and resort leadership to ensure commercial initiatives align with the resort’s strategic objectives and exceptional guest experience standards.

This role leads Sales, Catering Sales, Marketing, Revenue Management, Events, Reservations, and Business Development functions while partnering closely with Operations, Finance, and resort leadership to ensure commercial initiatives align with the resort’s strategic objectives and exceptional guest experience standards.

The Commercial Director is directly accountable for achieving commercial performance goals, including budget, forecast, market share, revenue growth, asset profitability, and total hotel performance. Simultaneously, this leader is responsible for designing and deploying long-term commercial strategies that create sustainable growth and maximize revenue opportunities throughout the resort.

The Commercial Director Is Expected To Continuously Identify And Develop New Revenue Opportunities That Enhance The Resort Experience While Driving Financial Performance. Examples May Include

• Development of retail partnerships and experiential pop-up activations.
• Creation of dynamic demand-based pricing strategies.
• Expansion of membership and loyalty-based revenue programs.
• Development of sponsorship, branding, and naming-rights opportunities.
• Creation of resort-wide event calendars and seasonal programming.
• Development of unique guest experiences that drive visitation, engagement, and ancillary spending.
• Identification and implementation of innovative business models that support long-term growth.

The Commercial Director will oversee leaders and teams within the following disciplines:

• Sales
• Catering Sales
• Marketing
• Revenue Management
• Events
• Reservations
• Business Development

Successful candidates embody Hilton’s core values and demonstrate a commitment to:

• Hospitality by creating meaningful experiences for guests and team members.
• Integrity by doing the right thing and leading with honesty and accountability.
• Leadership by inspiring others and creating a culture of excellence.
• Teamwork by fostering collaboration and engagement across all departments.
• Ownership by taking responsibility for results and acting decisively.
• Now by bringing urgency, focus, and discipline to every opportunity.

As one of Hilton’s premier resort destinations, Signia by Hilton La Cantera Resort & Spa offers a unique opportunity to lead the commercial strategy of a dynamic luxury property while shaping the future of hospitality in one of Texas' most vibrant markets.

At Hilton, we are committed to filling the earth with the light and warmth of hospitality. Our award-winning culture, world-class brands, and ongoing investment in our people provide an environment where leaders can grow their careers, make a lasting impact, and help create exceptional experiences for guests and team members alike.

Come for the job. Stay for the career. Lead the future of hospitality at Signia by Hilton La Cantera Resort & Spa.

The Commercial Director develops and executes the annual and multi-year commercial strategy for the resort in partnership with the General Manager, Regional Commercial Director, ownership groups, and regional support teams. This position oversees the commercial operating model and ensures alignment across all revenue-generating departments.

The successful candidate will lead the optimization of all revenue streams, including guest rooms, group and local catering, food and beverage outlets, spa operations, recreation activities, parking, memberships, seasonal programming, special events, holiday experiences, and ancillary revenue opportunities.

• Developing and implementing innovative commercial strategies that maximize revenue, profitability, and competitive positioning.
• Leading weekly, monthly, quarterly, and annual commercial business…