Solutions Engineer; SE

Sales Engineer (SE) — True Loyal

Location:

On-Site
Department:
Sales

Reports To:

VP of Sales

About True Loyal

True Loyal is a high-growth company disrupting the customer loyalty and retention market. We empower global brands to build meaningful customer connections and deliver measurable impact through innovative, enterprise-grade technology.

Why True Loyal

At True Loyal, you’ll help shape the future of customer loyalty and engagement. You’ll work with a driven team, have a front-row seat to product innovation, and directly influence our ability to win and serve customers at scale.

True Loyal is looking for a high-impact Sales Engineer (SE) to partner directly with our Account Executives and serve as the technical and product expert throughout the sales cycle. This is a fully in-office role, Monday through Friday, based at the Scaleworks office in Downtown San Antonio — where tight collaboration with Sales, Product, and Support is core to our culture and our speed.

You’ll own the demo experience, guide prospects through technical evaluations, translate customer requirements into actionable product insights, and help ensure a frictionless handoff to our Support and Customer Success teams. If you love simplifying complexity, telling a compelling product story, and working cross-functionally in a fast-paced environment, this role is for you.

What we value at True Loyal:

• We over Me:
  Collaborative, team-first mentality.
• Customer Obsession:
  Every decision starts with what delights the customer.
• Empathy with Action:
  Listen deeply, then move fast.
• Adaptability:
  Embrace pivots and iterate quickly.
• Bias for Action:
  Fail fast, learn, and accelerate progress.
• Purpose:
  
  Build with intent and ambition.

What You’ll Do

• Partner with AEs to run high-impact, customized product demos that map True Loyal’s capabilities to prospect goals.
• Serve as the technical point-of-contact in presales conversations, RFP responses, security questionnaires, and solution validation.
• Collaborate on deal strategy, objection handling, and competitive differentiation.
• Assist AEs in identifying and quantifying business value for each prospect.

• Act as the “voice of field” to Product — clearly communicating customer requirements, feature requests, and market trends.
• Maintain deep knowledge of the True Loyal platform and upcoming releases; translate product updates into sales-ready messaging.
• Participate in roadmap discussions and advocate for enhancements that improve sales velocity and customer outcomes.

• Ensure tight handoffs from Sales to Support/Implementation, documenting requirements, configurations, and expectations.
• Collaborate with Support on technical investigations that inform future sales engagements.
• Build feedback loops with Product to ensure customer issues and market gaps are understood and prioritized.

Demo & Content Development

• Continuously refine demo scripts, workflows, and environments to improve clarity, storytelling, and conversion.
• Create reusable assets: demo videos, solution briefs, technical guides, FAQs, and internal enablement content.
• Support sales onboarding by training new reps on product functionality and demo best practices.

What Success Looks Like

• Sales cycles run smoother, faster, and with higher win rates.
• AEs feel supported, confident, and enabled in every technical conversation.
• Product receives clear, structured, actionable feedback from real-world prospects.
• Demos consistently “wow” prospects and help them visualize the impact of True Loyal.
• Customers experience a seamless transition from prospect → closed/won → supported user.

Nice to Have

• Experience in loyalty, customer engagement, CRM, analytics, or Martech ecosystems.
• Background supporting mid-market/enterprise sales teams.
• Light hands-on technical skills (SQL, BI tools, integrations, APIs).

This is a full-time, in-office role based at the Scaleworks headquarters in Downtown San Antonio. The Sales Engineer is expected to be onsite Monday through Friday to collaborate closely with AEs, Product, and Support, and to support an aligned, high-velocity sales motion.

What…