Marketing Technology Specialist

Organization: Alonso & Alonso Attorneys at Law, PLLC
Reports to: Director of Marketing
Employment Type: Full-Time
Location: Remote – San Antonio, TX

At Alonso & Alonso, we provide personalized attention and services tailored to meet the specific needs of each of our clients. We achieve this through education, consistent updates, thorough assessment of each case, and customized legal strategies based on each client's circumstances.

Our marketing team plays a critical role in communicating our mission, values, and unique approach to client service. We are growing our marketing operations by adding a Marketing Technology Specialist
—a technically skilled professional who can harness the power of digital tools, data, and automation to ensure our message reaches the right audience effectively.

The Marketing Technology Specialist bridges marketing, technology, and data to modernize the firms digital ecosystem. This position manages the firms key marketing platforms—including Meta Ads Manager
, Hootsuite
, Hub Spot
, Google Analytics 4 (GA4), and the firms website
—to build a seamless, data-driven marketing infrastructure.

This individual will serve as both strategist and technologist—optimizing campaign performance, automating processes, managing website functionality, and integrating data systems to deliver actionable insights and measurable impact.

• Own day-to-day technical operations of marketing platforms including Meta Ads, Google Ads, Hub Spot, Hootsuite, Manychat, and analytics systems.

• Configure, maintain, and integrate data between CRM, automation, advertising, and analytics platforms.

• Ensure accurate tracking through tag management, event configuration, and cross-channel attribution models.

• Collaborate with IT and external vendors to maintain system security and reliability.

• Manage, update, and optimize the firms website and landing pages to maximize performance, SEO, and conversions.

• Maintain functionality of content management systems (e.g., Word Press, Webflow, Wix, or equivalent).

• Implement tracking codes, conversion pixels, and form integrations between the website, CRM, and ad platforms.

• Troubleshoot performance issues, plugin conflicts, and basic code errors (HTML, CSS, JavaScript, PHP preferred).

• Partner with design vendors or developers on new site features, architecture updates, or UX/UI improvements.

• Plan, execute, and optimize paid and organic campaigns across Meta, Linked In, Google, and other key platforms.

• Build audience segments, implement creative and copy testing, and continuously refine campaign targeting strategies within Marketing.

• Ensure alignment between ad landing pages, forms, and call-to-action tracking for accurate performance reporting.

• Develop and manage marketing automation workflows for lead generation and nurturing.

• Build or work with existing custom dashboards in GA4, Data Studio, or Power BI for real-time campaign monitoring.

• Implement A/B testing and data-driven tactics to continuously improve ROI, conversion, and engagement.

• Identify opportunities to automate repeated tasks and integrate systems to improve data flow and accuracy.

• Create internal documentation and best practices around Mar Tech and website management.

• Train team members on proper use of marketing and data tools.

• Work cross-functionally with marketing, operations, IT, and external vendors to ensure campaigns and technology align with firm goals.

• Bachelors degree in Marketing, Computer Science, or related field.

• 5+ years of hands-on experience managing marketing platforms and digital systems in a technology-enabled marketing environment.

• Proficient in Meta Business Manager & Ads Manager
  , Google Ads
  , Hootsuite
  , Google Tag Manager
  , and Google Analytics 4,
  and Many Chat.

• Proven experience maintaining and updating websites (front-end and back-end).

• Working knowledge of HTML, CSS, and Java Script (PHP or Python a plus).

• Familiarity with CMS platforms such as Wo…