Director, MarTech Content & Workflow Design

** Why USAA?*
* At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.

** The Opportunity*
* As a dedicated Director, Mar Tech Content & Workflow Design you will leads the Association-wide transformation of content management and workflow capabilities, driving a bold vision and strategy that aligns with long-term business goals and emerging market trends. Owns and innovates the implementation of platforms such as Adobe Experience Manager (AEM), Aprimo, Workfront, and Digital Asset Management (DAM), ensuring seamless connectivity within the broader Mar Tech ecosystem to enable efficient, scalable, and compliant operations for teams using the tools.

Champions a culture of operational excellence and creativity by guiding teams to design workflows that accelerate speed-to-market and elevate customer experiences. Oversees a portfolio of content and workflow solutions, ensuring alignment with marketing, compliance, and digital transformation initiatives. Builds strong executive partnerships across business units to foster adoption, drive innovation, and deliver measurable impact.

Serves as a mentor and thought leader for senior teams, inspiring excellence and continuous improvement. Ensures a streamlined, future-ready content infrastructure that evolves with industry trends and positions the organization at the forefront of marketing technology and customer engagement.

We offer a flexible work environment that requires an individual to be  
** in the office 4 days per week.
** This position can be based in one of the following locations:
San Antonio, TX, Plano, TX, Phoenix, AZ, Charlotte, NC or Tampa, FL.

Relocation assistance is  
** not
* * available for this position.

** What you'll do:*
* + Attracts, selects, and develops a Digital or Technology Product Management team in the attainment of product and experience goals and objectives.

+ Manages day to day activities of the Digital or Technology product management team or and actively manages resources to ensure optimal efficiency and effective delivery.

+ Responsible for end-to-end technology and digital product management activities for a product portfolio, or product line or group, or a major market segment or "vertical" market.

+ Sets new Digital or Technology product strategies and leads team to define product strategy for a product portfolio, product line or group and oversees the development, analysis, and alignment of product strategy and roadmaps.

+ Applies product management expertise in state-of-the-art digital and technology domains.

+ Improves the business outcomes of the team by injecting strategic and innovative thinking in digital and technology product and service solutions.

+ Guides teams in implementing data-driven methodologies across multiple channels, including emerging technology and mobility, to optimize end user experiences to drive KPI/KRIs.

+ Guides team in developing best-in-class practices, tools, and processes to collect data, member feedback, derive insights, and inform product decisions.

+ Leads team to effectively manage ambiguity, and influence others to drive clarity, solutions, and execution plan among team and stakeholders.

+ Collaborates with and influences senior leaders, Digital or Technology product managers, developers, vendors, designers and other stakeholders to ensure successful product strategies and product/ feature launches.

+ Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

** What you have:*
* + Bachelor's degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.

+ 8 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing.

+ 3 years of direct team lead or leading matrixed or cross-functional teams.

+ Demonstrated ability to think strategically, communicate effectively, and leverage and influence leadership and cross-functional teams to develop and execute product strategy.

+ Solid business acumen combined with strong technical and customer experience foundations.

+ Knowledge of Technology/Digital products and/or emerging technology platforms, applications, data analysis and research…