Allergan Digital Consultant

Digital Consultant – Allergan Aesthetics – San Antonio, TX

At Allergan Aesthetics, an Abb Vie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products including facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit  Follow Allergan Aesthetics on Linked In.

Allergan Digital Consultant is responsible for growing Allergan’s medical aesthetic business by delivering digital marketing consultative support to key Allergan Medical customers. This highly visible role is part of the sales management team with a goal to promote and protect Allergan’s leadership in the aesthetic market space.

• Work with some of Allergan’s top accounts and help them utilize digital marketing strategies and tactics to generate leads and nurture them all the way through to purchase.
• Teach these accounts and numerous internal Allergan stakeholders the importance of various digital touchpoints in the Allergan customer journey.
• Gain buy in and support for Allergan-product-focused campaigns at the practice level by building close relationships with relevant stakeholders.
• Lead both in-market and online training courses to ensure Allergan’s key accounts are well positioned to take advantage of digital marketing channels to help grow their business.
• Participate with the sales team in the customer targeting process, which involves the development of strategic digital marketing plans, incorporating consulting services, corporate initiatives, and hands‑on account support.
• Direct the development of company digital marketing programs. Manage the research, analysis, and monitoring of financial, technological, and demographic factors, and design marketing plans to capitalize on market opportunities with key accounts.
• Evaluate the needs and areas of opportunity for Allergan’s key accounts and manage the development, delivery, and execution of specific digital marketing enhancement programs based on account objectives.
• Act as subject matter expert on best practices for digital marketing capabilities; advise accounts on process and technical execution.
• Develop clear pre‑call meeting objectives and ensure timely communication and follow up with customers.
• Demonstrate leadership in the account selling process and provide long‑term competitive advantage.
• Identify opportunities and speak at local, regional, and/or national conferences and society meetings.
• Provide oversight of digital operations and make recommendations/solutions to operational issues.

• Bachelor’s Degree required. Master’s Degree preferred.
• 7+ years experience in Digital Marketing.
• Willingness to travel 25% of the time.
• Agency experience preferred.
• B2C experience preferred.
• Experience working at a corporation a plus.
• Sales experience a plus.
• Knowledge of the Medical Aesthetic space a plus.
• Must have hands‑on experience with key digital marketing channels: paid search, paid social, organic social, content marketing, SEO, website optimization, email marketing, and more.
• Must have a deep understanding of important digital platforms:
  Google Analytics, Google Ads, Facebook Ads Manager, Facebook, Instagram, Word Press CMS, marketing automation tools, technical SEO tools, and more.
• Must be able to juggle dozens of accounts and projects at once; needs to be somebody who does whatever it takes to get the job done.
• Must also be comfortable in a large business setting where over‑communication is needed and necessary.
• Need to be able to take complex information, distill into simple, easy‑to‑understand content, and distribute and communicate across Allergan’s matrix organization.
• Able to strategically segment large projects into smaller, actionable deliverables, effectively prioritizing a high volume of work across the business.
• Continually seeks opportunities to drive process change and supports organization through change. Identifies opportunities to innovate and evolve while proactively driving new ways of working.
• Expert communication,…